Account Executive, Av - London, United Kingdom - Mindshare

Mindshare

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

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Description

Role:
AV
Account Executive**
Department/Team:AV**
About the role
This position is available in a close knit team of 5 people. The clients within this team consist of KFC, General Mills, Mazda, Virgin Active and Yoplait.

The Account Executive position focusses on supporting the Account Manager and Account Director in the delivery of AV campaigns.

Responsible for booking and monitoring AV campaigns, and dealing with media owners to extract the greatest value for our clients, the successful applicant will be dealing with highly media literate clients, who will expect the highest in professionalism and knowledge of the dynamic and fast moving AV market.

We would expect the successful applicant to be able to multi-task while working under tight deadlines and still be able to find time to enjoy good business relationships with internal and external contacts.

The role in question here covers TV, Video, Radio and Cinema.

OBJECTIVES

Develop and demonstrate a thorough understanding of all AV media
Assist in all areas of daytoday AV campaign management to meet clients' business objectives and KPI's from initial brief, constructing a plan, negotiating and buying space, daily monitoring and optimising campaigns to post campaign performance analysis.
Manage day to day delivery of AV media and the associated administration booking in TV schedules regular campaign optimisation, reporting, trafficking, tag delivery, live checks, analysing data and report on trends, media owner requests and issues, resolving straightforward campaign delivery issues or problems
Learn and demonstrate a thorough understanding of all AV tools including Media Ocean, Caria, TechEdge
Actively seek creative and innovative media solutions to achieve our ambition of achieving good growth
Evaluate media options and demonstrate knowledge of the AV marketplace
Actively seek opportunities to deliver our ambition to invent the future of media
Contribute to and present implementational plans and campaign results both internally and externally, working closely with other disciplines within the agency
Assist management of all billing/invoicing requirements for clients
Ensure compliance with Mindshare / WPP antibribery guidelines

CLIENT MANAGEMENT

Ensure all client requests are met and surpassed and manage client expectation effectively
Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment
Understand your client's business and build a good relationship with them
Contribute to the creation of client status, planning and review meetings/documents
Develop an understanding of short to medium terms business objectives
Understand all buying guarantees that Mindshare are contracted to deliver on your clients' business
Ensure all billing is received in the correct format and at the correct time
Ensure proper process is followed in relation to SOX compliance and plan approval/purchase order receipt before campaigns go live

INTERNAL RELATIONSHIPS

Establish an understanding of how AV fits into the overall marketing mix
Develop collaborative relationships with the other departments within Mindshare such as Connections Planning to deliver an integrated service to clients
Be fully aware of all deal parameters within both Mindshare and GroupM and their effect on planning/buying targets
Work collaboratively with and support the Account Manager and Account director to ensure all department, agency and client objectives are met
Managing and prioritising own workload

EXTERNAL RELATIONSHIPS

Develop strong relationships with relevant media owners at an appropriate level
Develop relationships with necessary external agencies on relevant client businesses to ensure an integrated approach (e.g. creative agency)
Be an effective ambassador for Mindshare in all dealings

About you

A high degree of numeracy and a working knowledge of Microsoft Office Excel, Word and PowerPoint.
An ability to communicate with people at all levels and build relationships both internally and externally with the media owners and client.
A high degree of literacy and ability to communicate effectively both in writing and over the phone.
Strong attention to detail and a proactive attitude.

What we can offer you**- A strong salary commensurate and in-line with relevant experience

25 days annual leave and your birthday day off
Ongoing internal and external training opportunities
Flexible working
The opportunity to attend industry conferences and awards nights
Career and personal progression
Private Healthcare
Excellent pension matching structure

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK such as Unilever, Ford, KFC, Mar