Email Marketing Designer - Luton, United Kingdom - TUI

TUI
TUI
Verified Company
Luton, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

TUI is well on its way to transforming our marketing to be highly relevant to each individual customer, driven by what we understand about their history and reacting to the events and behaviours of each customer.

Now is the perfect time to join the teamas we embark on the next phase of our journey.

We are moving to customer journeys, campaigns and activities that are highly personalised and automated by data and analytics in real-time.


ABOUT THE JOB
Guidelines for Automation and Campaign Specialists

Creative solutions

  • Design and develop innovative and responsive creative solutions for our marketing programs, journeys and campaigns.
  • Drive the design of creative, using best practice user experience, information architecture and direct response techniques to capture customer interest & interaction, to help move people through the sales funnel towards booking.
Journey & campaign production

  • Develop a strong understanding of the needs of the target audience, how they interact with channels/communications and usability considerations. Make use of this knowledge in the development of new projects.
  • Ensure templates and components can be easily maintained & operated effectively by Centres of Excellence and markets.
  • Rigorously test all templates and components to ensure they render correctly across browsers and devices.
  • Play an active role in the agile process, managing your backlog items so they align to the overall backlog and priorities.
  • Produce content for internal use to showcase our campaigns to stakeholders around the business

ABOUT YOU

  • Strong technical knowledge and experitise of marketing platforms, and strong knowledge and experience of relevant coding languages (HTML, CSS, Liquid script etc.)
  • Skilled in developing mobile responsive templates and in use of Dreamweaver, Photoshop, Illustrator, Image Ready, Flash
  • Comfortable working in a large pan European business, where some travel will be required.
  • Fluent in English, ability in other languages desirable but not essential (German, French & Dutch)
  • Previous experience in a similar digital roles
  • Experience working with API's and related tools
  • Experience working using agile methodologies in digital product developmentExperience of data driven mar
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