Head of Consumer Insights - London, United Kingdom - EMR

EMR

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Head of Consumer Insights and Strategic Marketing (12 Month FTC)

Location - London (Hybrid)

A leading global retail organisation are hiring for a Head of Consumer Insights and Strategic Marketing Manager, with an impressive opportunity to display on any professional resume.

Working closely with the Chief Marketing Officer, you will execute a variety of different marketing action plans and create feasible development projects, after analysing trading trends and customer behaviour insights analytics.

Responsibilities -

Coordinate annual Marketing Action Plans and budgeting process to align Marketing strategies with the corporate marketing and business' key objectives
Lead and manage with external agencies, where applicable, the preparation and delivery of key research programmes for both UK and Europe
Prepare and deliver key research programmes with the use of surveys/loyalty customer surveys e.g. brand awareness and campaign evaluation tracking, centre catchment updates, and tourism surveys

Skills and Requirements -

Excellent communications and stakeholder management skills
Wealth of experience in consumer and market research industry in both quantitative and qualitative research methodology

**Salary - Up to £100k per annum (12 Month FTC)