Regional Marketing Manager - Measham, United Kingdom - BAXTER WILLIAMS LIMITED
Description
REGIONAL MARKETING MANAGER
Department:
Group Sales and Marketing
Reporting into:
Regional Sales Director
MAIN DUTIES
- Overall accountability for production, accuracy and content of all marketing communication.
- Forward planning marketing requirements to support the sales team with accurate literature, plans, signage and displays.
- Ensuring timely and targeted campaign bookings with the media buying agency.
- Managing a significant annual marketing budget for the region.
- Reviewing the effectiveness of digital campaigns using Google Analytics and using this knowledge for future marketing plans.
- Formulating effective marketing strategies.
- Monitoring and reviewing competitor activity and advising on best practice.
- Managing regional PR initiatives and proofreading all press releases.
- Visiting sales offices to ensure quality and consistency of all displays.
- Managing the effective use of the CRM software by sales advisors.
- Overall responsibility for effective lead management on future developments.
PROFILE
- Good knowledge of all forms of digital communications, including social channels.
- Experience using content management systems, preferably Sitecore.
- Excellent numerical and analytical skills, with strong commercial awareness.
- IT Literate, with strong knowledge in MS Office, including Microsoft Word, Excel and Outlook.
- Ability to work in a fastpaced environment and work across a number of projects.
- Keen eye for detail, in relation to auditing digital and website content.
PACKAGE
- £35-38k
- £6300 car allowance or company car
- BUPA cover
- 5% Company bonus
- 25 days holiday + 8 bank holidays
- Flexible hours: start early/finish early or start later/finish later
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