Social & Digital Media Lead - Bolton, United Kingdom - Warburtons

Warburtons

Verified Company

Bolton, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Location:

Bolton
Function:

Commercial
Job Reference:

4560
Employment Type:

Fixed TerM/Full Time
Closing Date:
11/09/23
Title: Social and Digital Media Lead

Function:
Marketing

Contract:
Fixed-Term 9months

Hours:
Monday to Friday with flexibility (Hybrid)

Location:
Open on location, occasional travel to Bolton and London

Interviews:
Immediate

We're looking for an experienced senior Social and Digital Media Marketeer to plan and shape our brand and channel strategies, delivering standout social campaigns that bring our amazing brand to life. You'll be available for a 9month fixedterm contract and open to occasional travel, hybrid working options available.
We're the "UK's most chosen consumer brand"*, but that doesn't allow us to rest on our laurels; we're ambitious market innovators, always focused on quality and driven by our values which run through everything we do. _
As a team we are proud to have developed and delivered incredible marketing campaigns that feature George Clooney, Peter Kaye, Robert De Niro, Sylvester Stallone. We may be a small team, but we think big_
Our Marketing team build the Warburtons brand and this role is a critical part of that mission _

We're looking for someone that truly understands the power of social and how it works
:

Our Social and Digital Media Lead will plan and deliver brilliant social campaigns throughout the year as well as planning and developing culturally relevant and in the moment organic content from National Crumpet Week to Crumpet slippers no two days will ever be the same_

- _Kantar Survey 2023_

The Recipe

We're proud of our heritage and we love our brand, we know you will too Working alongside our Head of Marketing Communications and our in-house team, you'll be a brand ambassador and guardian for our Social and Digital content and brand campaigns.

With your experience and creativity, you'll be able to plan and bring ideas to life to grow love for our brand and drive awareness of our products.

You will be an expert in your field with in-depth channel knowledge across social and digital media. You'll have extensive experience of how to activate best in class campaigns and be able to track and report on performance, adapting as you go for best return

You'll have a blended approach, able to think strategically and act operationally and hit the ground running.

You'll be responsible for growing the brand and protecting our reputation online, governing what goes out across our social channels.

You'll be building relationships with Influencers and key brand ambassadors to support product launches and campaigns across all the different Social Media platforms, with a keen eye on new developments and how we can maximise new social channels effectively.

You'll be involved with planning campaigns (think crumpet slippers, Christmas jumpers and inflatabagels, creating content calendars, delivering on project deadlines, managing budgets, and creating and delivering reports to measure our success and return on investment.

People are our most precious ingredient, so you'll be a brilliant team player able to flex your style within our immediate team and also with our key internal stakeholders and our agency partners.

Essential Ingredients

Available for a 9month fixed term contract
Hybrid working arrangements, able to travel as required
A strategic social and digital marketeer with experience in a similar role
At least 8 years' experience in social and digital marketing
Experience of engaging customers and stakeholders with social campaigns that bring the brand to life in line with brand values
Excellent project management skills, planning and shaping our Social and Digital brand and channel strategies working with the wider creative team
Experience of being a brand guardian and steward for a major brand
Technically proficient in briefing media and creative agencies and managing and delivering a highly targeted and effective media plan for both paid social campaigns and media content and organic activity.
Reporting, analytics and measures of success, demonstrating KPI's, engagement and reach, providing insights and learnings for the future
Ability to motivate and coordinate internal and external teams
At Warburtons we strive for an inclusive and supportive culture where we invest in your development and encourage you to be at your best. If our advert has got your interest, we encourage you to apply, and do it sooner rather than later as we may need to close it early You never know, you may be exactly what we've been looking for_

Extra Dough
And last but by no means least, you will want to know what your bread is worth: