Influencer Specialist - London, United Kingdom - FleishmanHillard

FleishmanHillard

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are looking for a senior expert in influencer marketing who will play a pivotal role in leading and expanding our influencer portfolio as well as supporting the high growth trajectory in the consumer influencer work.

Why FleishmanHillard?

We have been named PRWeek's Global Agency of the Year and Best Places to Work; a "Standout Agency" on Advertising Age's A-List; NAFE's "Top 50 Companies for Executive Women" for six years running; and among our firm's award-winning work we've taken home five Lions in the past two years at the Cannes International Festival of Creativity.

We are committed to creating an inclusive and equitable working environment for everyone.

As the only PR Agency awarded EY's National Equality Standard (twice), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age.

Do let us know if you need any adjustments made during the interview process.

The team

We believe that influence is everywhere. **It's not just #ad on Instagram from millennial fashionistas. Influencers are experts, executives, the mum next door, celebrities, athletes, even the stranger (or detractor) with an opiniontheir voices and the content they share are constantly impacting the way people take in information, news, fact and opinion.

At FleishmanHillard, influencer marketing means identifying the right person with the right audience to create the right content on the right platform at the right time.

Our mission is to develop influencer programs that use a shared value exchange between brands and influencers to get more content engagement, while increasing brand awareness, perception, or action.

We believe reach alone does not equal influence; quant + qual data is an imperative. We believe influencers are creators and not just distribution channels. We believe in an appropriate value exchange. We believe in being audience-first. We believe in meaningful metrics to tell a comprehensive success story.

Authentic Influence is only achievable when it is supported by data science, tech and innovation and surrounded by operations rigour.

Audience-first & robust measurement:Most agencies do influencer marketing in broadly the same way - matching reach, performance, brand fit and price. Our audience-first approach, using our propriety tools, offers a robust dimension to the influencer process. The tool can overlay your exact target audience and can measure product sales, brand affinity, retail behaviour and more. This tool, alongside our extensive tool stack, allows brands to qualify influencers like never before, breaking through the clutter in the process.

We understand culture, behaviour and trends:Culture is at the heart of our Influencer approach. We recognise how a brand or organisation and an influencer can build each other's equity through culture and storytelling; and we use bespoke tools to stay ahead of behaviour and trends.

DE&I:

There is much work to be done to address the gap, and this is top of mind for us in every campaign.

Closing the influencer equity gap is about compensation and also opportunities. Our methodology ensures objectivity in selection and negotiation.

Commercial success & robust measurement:

Using our extensive tool-stack, we can measure against sales, actual sales and brand lift because our solution is ID-based.

The role
Influencer is a strategic priority and business growth opportunity for Fleishman globally. In London we have a robust influencer team and existing client portfolio of influencer work for leading global brands.

This role will focus 50% on the existing brand influencer work with 50% of the role focused on working closely with sector leads to drive broader growth in sectors such as B2B, healthcare, tech and Financial Services.

Cross practice and key stakeholder alignment is central to the role, driving better integration with paid, data and content; and supporting with senior influencer expertise across the agency and new business prospects.

This role will also work closely with the Fleishman global influencer team (USA based) on global business growth and opportunities.

Key responsibilities include:

Leading and developing impactful audience first influencer strategies across our client portfolio.
Working closely with our analysts, planners, and creatives to ensure that data and insights are embedded in our strategies and bringing these to life through creative and engaging content that has impact and influence.
A strong client handler & communicator who can hold their own and influence senior client and stakeholder conversations.
Take a lead role on existing client influencer campaigns in the consumer sector and drive organic growth in this high growth sector.
Expand influencer/advocacy work in key growth sectors such as B2B, Tech, FS and Healthcare focusing on pillar brands with high growth potential.