CRM & Loyalty Manager - London, United Kingdom - Match Digital

Match Digital

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

CRM & Loyalty Manager

£40,000 - £45, % bonus + benefits

London (1 day per week in the office)

Our client
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty's, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

Working closely with the Acquisition Lead, the CRM & Loyalty Manager will play a critical role in shaping and communicating the value proposition of membership to achieve growth ambitions.

The CRM & Loyalty Manager will support with the definition of the membership strategy along with the execution and activation of plans & activities that engage, retain, and create advocates for products.

As CRM & Loyalty Manager, you will:

Leverage data, analytics, surveys, and research to develop an understanding of international members.
Build and expand upon the member value proposition, drawing upon shopper insights, data from subsidiary companies, and new & existing partnerships.
Devise and execute a roadmap of activities and communications to engage and retain members, reinforcing the value exchange along the way.
Plan and perform A/B testing to enhance conversion rates.
Develop an advocacy plan, starting with POCs from referral sites (e.g. Trustpilot). Expand learning to other touchpoints, driving advocacy and word of mouth.
Collaborate with the wider product, data, and creative teams to deliver roadmaps and campaigns.
Support with the improvement of processes and communication best practices.
Track and monitor member engagement and retention KPIs, preparing weekly dashboard to report on campaigns and recommend optimisations.
Build use cases that demonstrate additional value of membership.

To apply, you should have

Experience in a relevant CRM Marketing, Loyalty Marketing, Retention Marketing, or Membership Marketing role.
Used a marketing automation platform in a customerfacing environment.
Strong stakeholder management skills. Working with international stakeholders and audiences is highly desirable.
Customercentric approach, with experience building customer insights and developing strategies from insights.
A datadriven and analytics mindset, with the ability to deliver datadriven campaigns and understand success metrics.
An ability to build stories through presentations (PowerPoint).

The perks include

25 days holiday + bank holidays.
An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
Private healthcare and medical cashback plan.
Perkbox.
Competitive pension plan.
Virgin gym membership.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.