PPC Specialist - Leeds, United Kingdom - Oakwood Solicitors
Description
Job Title:
PPC Specialist
Responsibilities:
- Develop and manage payperclick (PPC) campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising networks
- Conduct keyword research to identify relevant and highperforming keywords for PPC campaigns
- Create and optimize PPC ad copy and landing pages to improve clickthrough rates (CTR) and conversion rates
- Monitor campaign performance, analyze data, and make datadriven decisions to optimize campaign performance
- Implement A/B testing strategies to improve ad performance and conversion rates
- Stay uptodate with industry trends and best practices in PPC advertising
- Collaborate with crossfunctional teams, including marketing, design, and development, to align PPC campaigns with overall marketing strategies
- Provide regular reports on campaign performance and key metrics to stakeholders
Experience:
- Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media advertising platforms
- Indepth knowledge of keyword research tools and techniques
- Strong analytical skills with the ability to analyze campaign data and make datadriven decisions
- Proficient in using analytics tools such as Google Analytics or similar platforms
- Experience with A/B testing methodologies and optimization strategies
- Excellent written and verbal communication skills
- Ability to work independently as well as collaboratively in a team environment
Job Types:
Full-time, Permanent
Benefits:
- Company pension
- Free parking
Schedule:
- Monday to Friday
Work Location:
In person
Application deadline: 31/08/2023
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