Senior Audiences Executive, Commercial - London, United Kingdom - ITV Jobs

ITV Jobs

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Senior Audiences Executive, Commercial

Permanent

Office Location:
Wood Lane, London

This role entails
Providing internal and external stakeholders with intelligent, creative and inspirational consumer research and insight, to inform decision-making.

You will provide strong sales arguments to support the day to day needs of the ITV Commercial Team, and brief commission and manage ad hoc advertising effectiveness, sponsorship and ad innovations projects.

Working alongside the Commercial teams to demonstrate the effectiveness of advertising on ITV's portfolio of TV channels

and digital platforms, by providing insight on consumer lifestyles, and viewing trends, with particular focus on utilising innovative research techniques to explore the impact of new advertising innovations.

Key responsibilities:

Key areas of research & insight input include:

Supporting the overall ITV commercial team
Working with the specific commercial teams at GIR e.g. trading, digital, sponsorship & partnerships
Briefing, commissioning and managing ad hoc research projects
Work with the Head of Audiences, Commercial in developing and delivering major studies to the industry
Demonstrating advertising effectiveness using a variety of research techniques and methodologies
Disseminating wider advertiser & category information when and where relevant
Working with the relevant sales teams in a flexible 'consultancy' capacity, to input consumer insight into shortterm and longterm projects
Ensuring that findings from research projects are converted into tangible, accessible and useful information and insight
Aggregating and communicating all relevant external research and analysis; participating in industrywide research where appropriate
Contributing towards the core projects of immediate team and the wider ITV Audiences team
To continually identify information gaps, pertinent to the commercial role
To lead on Ad Innovations research projects for the commercial team

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:

A working knowledge of media research techniques and tools. Including BARB, MEDIAOCEAN, TGI, Techedge, IPA Touchpoints and YouGov.
Intuitive understanding of research methodologies with a creative approach to problem solving
Ability to produce high quality written materials and deliver strong written and verbal presentations
Good commercial research skills

Further criteria is as follows:

Working knowledge of data visualisation tools such as Google Data Studio and Tableau would be beneficial.
Evidence of contributing towards projects that have made a tangible difference to a business
The ability to build and develop excellent working relationships with internal and external stakeholders
Proactive and selfmotivated and able to think on your feet
Must be innovative, dynamic, flexible and collaborative with interpersonal and influencing skills and a high degree of integrity
Ability to prioritise workload and work to tight deadlines
A real interest and understanding of consumers and viewers
Awareness of the competitive frame in which ITV operates

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance

We reach millions of people everyday, that's why having diverse talents and being an organisation where colleagues feel included is crucial to us.

We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.