Marketing Executive - Paisley, United Kingdom - Trodat UK Ltd

Trodat UK Ltd

Verified Company

Paisley, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Trodat UK Ltd is part of the Trodat-Trotec Group, the global market leader for self-inking stamps, marking products and laser engraving machines.

From our Paisley site, we produce over half a million stamps and marking products every year to precise customer requirements.

As a marketing executive within Trodat UK, you'll contribute to the overarching objective of growing our online channels to both B2B and B2C audiences.

In addition to this you will also be involved with the daily running of our traditional marketing for our dealer group and wholesaler accounts, assisting in content creation, vertical marketing, new product development and effective distribution of marketing materials.

Reporting to the marketing manager you will be given a high level of autonomy, therefore a can-do attitude, ownership of tasks and a high level of communication is essential in this role.

The main responsibilities of this role include but are not limited to:

Utilising our CMS platform to optimise websites to increase organic reach, in line with SEO strategy
Assist with marketing plans, advertising & direct marketing campaigns
Track and report on the impact/success of campaigns and report analytics as required
Write and proofread marketing copy for both online and print
Assist in the creation of our social strategy, producing creative content, including social videos, blog posts etc. as well as monitor the daily running of our social media channels. This would include responding to messages outside of regular working hours where necessary.
Be a key player in our monthly product lifecycle meeting, assisting in the creation of new product ideas & designs
Carry out analysis to determine demand, price, and competition for stamps and other personalised products
Maintain and update customer databases & complete customer data forms where required
Working with our external designer, project manage customer catalogue pages and marketing flyers
When required, help organise and attend events and exhibitions

Requirements:

Educated to degree level or equivalent with at least two years marketing experience in a similar role
A proven track record in developing and implementing content strategies to attract, engage and convert new audiences
Strong knowledge of SEO and digital marketing strategies
Enthusiastic team player that can work alone, partner with people of all levels, and report directly to the marketing manager
Working knowledge of databases, PowerPoint, Excel, Word and webbased research
Strong communication skills, written and verbal with the ability to copywrite and proofread
Be fully integrated across the marketing mix, with strong knowledge of digital, social, and more Comfortable managing multiple priorities and demands within a fastpaced, multifaceted environment. You must be highly organised, structured and disciplined with excellent analytic and problemsolving skills
The successful applicant will have experience within a Marketing environment and be able to demonstrate experience working within a team environment.

Salary:
£23,000.00-£24,500.00 per year

Benefits: