Head of Marketing - London, United Kingdom - KidZania London

KidZania London

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Salary
- Competitive circa £50,000 per annum, depending on experience

Location - KidZania London - Westfield, Shepherds Bush

Job Type - Permanent, Full-time

About Us

KidZania is an interactive city, a fun and exciting Edutainment complex, where we empower and inspire kids' future career choices through educational role play, through a huge variety of activities Kids can choose to be a Pilot, Fire fighter, DJ or Concierge to name a few The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.

With 25 facilities all over the globe from Mexico City to Tokyo to London, KidZania receives more than 9 million visitors yearly in over 15 countries, with 10 more facilities currently under development.

At KidZania, we look for the most talented people to embrace our company's values.

KidZania provides staff with the opportunity to share ideas, develop their career and be part of a collective growth story, while also, providing a stepping-stone for children to prepare themselves for a better world.

We are truly collaborative across functions, a work hard and play hard culture to ensure both we and our visitors have the best experience We recognise our people and champion for a "one-team" environment of like-minded individuals with a focus on our mission, culture, hard work, having fun, transparency and enthusiasm.

So, are you looking for a unique workplace where your job will help thousands of Kids realise their passions?

KidZania London have an exciting opportunity for you to progress into a full-time Head of Marketing.**This job might be for you if:
You are a looking for your next step and are a passionate, pro-active, self-motivated and highly driven person, come and join us at KidZania London.

We are seeking an individual who is a hands-on and creative professional, has great attention to detail and enjoys working with people and culture You also thrive from a busy environment and have the experience, confidence and initiative to work autonomously,
this is a fantastic opportunity for you

KidZania's values are our shared beliefs about behaviours that are key to how we deliver against our objectives and help us achieve our vision and strategy, shape the way we deliver our functions and are integral to the way we interact with each other, professional stakeholders and the public.

KidZania is a Mindful employer, taking the lead and championing in positive mental fitness at work.

We are also a member of the Disability Confident Charter committed to ensuring an inclusive and supportive working environment that is free from any form of discrimination.

We Employ People of Difference. Please let us know if you require additional access arrangements during the recruitment process.

Job Purpose

The Head of Marketing is required to develop and lead the strategic marketing, digital and brand plans for KidZania London in line with the overall company objectives.

The role holder will be expected to:

Be a brand ambassador, leading in expanding revenue opportunities and focusing on growing audiences and the uptake for the KidZania experience.
Lead on internal and external communications including media responses and the management and development of the Company's website in line with improved accessibility standards.
Manage a small marketing team and work with individuals and teams across the company, to support effective engagement and brand awareness with the public.
Offer communications advice to the senior team and develop consistent external messages that are in line with the organisations strategy.
Be responsible for business and budget planning and delivery; and ensuring systems and processes are efficient and effective.

The jobholder will perform any other reasonable tasks, as requested by the Chief Operating Officer.

Key Relationships

Internal relationships

Industry Partnerships

Head of Functions

Sales, Operations, Retail, Talent, Retail, IT, Experience

External Relationships
PR Agency
Media Agency
Industry Partners

Key Responsibilities

Optimise and implement a clear, concise and commercially focused marketing strategy including clear compelling consumer propositions, managing the budget and working to the necessary critical path
Procure and manage all agencies that support in the delivery of the marketing strategy
Devise creative and innovative marketing plans by channel using research and insight, setting measurable campaign objectives
Manage and lead a small team to achieve the specific targets of the business
Manage the marketing budget to bring to fruition the strategy, ensuring all mediums deliver the relevant ROI
Work closely with the Head of Sales and Industry Partnerships to drive ticket sales and additional marketing support through strategic partner relationships
Plan and implement promotion campaigns
Overall responsibility fo