Albion Malaj

A results-driven creative marketing specialist with 8+ years of experience across the entire marketing mix, spanning from BTL to ATL, and encompassing a diverse range of offline and digital channels. 

My journey has led me through both corporate environments and start-ups, where I have a proven track record of success in both B2C and B2B sectors, including TV, Media & Telco, iGaming, SaaS and FinTech. 

I'm driven by the opportunity to lead, motivate and unlock the potential within others, propelling me forward with determination to deliver impactful marketing initiatives and achieve both personal and organisational goals.

• Spearheaded data-driven and creative marketing strategies, resulting in a 15% month-on-month surge in total enquiries.
• Enhanced brand awareness for B2C and B2B SaaS audiences through strategic partnership and PR initiatives, achieving +5m impressions and securing coverage in 8 unique articles within a month.
• Managed ongoing campaigns while innovating strategies to captivate website visitors and generate high-quality marketing qualified leads (MQLs).
• Oversaw diverse campaigns across channels such as programmatic display, paid social media, PPC, newsletters, native ads, and sponsored articles, ensuring the attainment of targets and KPIs.
• Employed user behaviour analytics and conversion rate optimisation techniques to refine the user journey, leading to a 20% increase in conversion volume.
• Oversaw £4m digital marketing budget, improved ROI via expenditure refinement, A/B testing, and asset repurposing across channels and markets.
• Planned and delivered successful product launches, fostering seamless implementation through cross-team synergy and generating 150 enquiries upon launch week.
• Conducted comprehensive customer and market research, including interviews with internal stakeholders, to gather invaluable insights.
• Developed robust value propositions, aligning them with business objectives and effectively communicating their rationale through compelling messaging.
• Crafted succinct and captivating messaging that encapsulated the essence of key value propositions, resonating with target audiences to drive engagement and conversion.
• Supported the Content and SEO teams in crafting content reflective of market dynamics, fortifying the company's thought leadership, and increasing MoM organic traffic by 10%.
• Demonstrated adept negotiation skills through successful media outreach, orchestrating bespoke marketing initiatives, securing deals with a minimum 30% discount.
• Collaborated with the SLT, Customer Support, and the Sales team to streamline communication channels and enhance customer satisfaction through proactive problem-solving initiatives.
• Led strategic sourcing and management initiatives for media, digital, and PR agencies, enhancing market presence and fostering valuable marketing partnerships across the UK and US.
• Provided oversight for a dynamic team comprising CRM managers, designers, and content creators, nurturing their career advancement and fostering team cohesion and productivity.

MA International Politics & Relations | University of Manchester | 2011 – 2012

PgDip. International Creative Advertising (Merit) | Manchester Metropolitan University | 2009 – 2010

BA (Hons.) Marketing (2.1) | London Metropolitan University | 2005 – 2008

BTEC Business (Double Distinction) | New City College | 2002 – 2005