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Aleksandra Sumbaeva

Aleksandra Sumbaeva

Brand manager, marketing manager, project manager

Administrative

Reading, Reading

Social

About Aleksandra Sumbaeva:

As a person with experience in corporate (brand management in Henkel (FMCH) and entrepreneurial mindset (successful own business founder) I am looking for new opportunities to apply my skills and knowledge.

My interests are with (but not limited) marketing, brand management, digital marketing, new product development, project management.

Experience

2017 – 2022, Founder, CEO

Preschool & Kindergarten (Reggio), Saint-Petersburg

Launch & Management (Marketing, Product, HR, Sales, Finance): 

  • Market analysis, positioning, segmentation; marketing strategy.
  • Personally developed website, run social media (content, design). 
  • Created a team (>15), continuously train and build capability. 
  • Successfully survived shutdown caused by COVID-19 restrictions, (to high extent by support and donations of loyal customers - over 80%).
  • Instantaneous conversion from offline to online format while shutdown.

Achievements: 

  • Profitable after 12m; expansion in 2019 (2nd subsidiary) – profitable after 1m 
  • Top 5 businesswomen by Vkontakte 

 

2016-2017, Strategic & Marketing Consultant 

Wolf Business Technologies, Saint-Petersburg 

  • Strategic & Market analysis;
  • Entrepreneurial education program development. 

Achievements: 

  • 2 out of 3 developed marketing strategies applied by clients:
  • Developed ready to use educational program 

 

2012-2015 Brand Manager (2013-2015), Junior Brand Manager (2012-2013) 

Henkel (FMCG), Saint-Petersburg 

Category management (4 categories, >200 SKU); Pricing; NPD (production process coordination, budjeting, pricing, marketing support); marketing mix development & implementation; sales&market analysis. 

Achievements: 

  • Winner of Henkel Marketing Guru Challenge 
  • Successful new product launch (new category) – 189SKU (in time;sell out taget); 
  • Developed (with creative agencies): TV ad, POS materials, trade equipment, SMM, web-site 
  • Redesign of tapes categry (3 brands, 58SKU);    
  • Launch of 11 new SKU: 
  • New sales force motivation program developed (resulted in 5% sell out growth); 

Education

2022 - Marketing Analytics with Meta, Coursera 

2022 - The Fundamentals of Digital Marketing, Google Digital Garage 

2013 - Master in International Business, Saint-Petersburg State University 

2012 - International Exchange Program, EMLYON, France 

2011 - Bachelor of Management, Marketing, Saint-Petersburg State University 

2011 - Summer School “International Management and Marketing” by Vienna University of Economics and Business

2009 - International Exchange Program, HEC Paris, France

 

 

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