About Aleksandra Sumbaeva:
As a person with experience in corporate (brand management in Henkel (FMCH) and entrepreneurial mindset (successful own business founder) I am looking for new opportunities to apply my skills and knowledge.
My interests are with (but not limited) marketing, brand management, digital marketing, new product development, project management.
Experience
2017 – 2022, Founder, CEO
Preschool & Kindergarten (Reggio), Saint-Petersburg
Launch & Management (Marketing, Product, HR, Sales, Finance):
- Market analysis, positioning, segmentation; marketing strategy.
- Personally developed website, run social media (content, design).
- Created a team (>15), continuously train and build capability.
- Successfully survived shutdown caused by COVID-19 restrictions, (to high extent by support and donations of loyal customers - over 80%).
- Instantaneous conversion from offline to online format while shutdown.
Achievements:
- Profitable after 12m; expansion in 2019 (2nd subsidiary) – profitable after 1m
- Top 5 businesswomen by Vkontakte
2016-2017, Strategic & Marketing Consultant
Wolf Business Technologies, Saint-Petersburg
- Strategic & Market analysis;
- Entrepreneurial education program development.
Achievements:
- 2 out of 3 developed marketing strategies applied by clients:
- Developed ready to use educational program
2012-2015 Brand Manager (2013-2015), Junior Brand Manager (2012-2013)
Henkel (FMCG), Saint-Petersburg
Category management (4 categories, >200 SKU); Pricing; NPD (production process coordination, budjeting, pricing, marketing support); marketing mix development & implementation; sales&market analysis.
Achievements:
- Winner of Henkel Marketing Guru Challenge
- Successful new product launch (new category) – 189SKU (in time;sell out taget);
- Developed (with creative agencies): TV ad, POS materials, trade equipment, SMM, web-site
- Redesign of tapes categry (3 brands, 58SKU);
- Launch of 11 new SKU:
- New sales force motivation program developed (resulted in 5% sell out growth);
Education
2022 - Marketing Analytics with Meta, Coursera
2022 - The Fundamentals of Digital Marketing, Google Digital Garage
2013 - Master in International Business, Saint-Petersburg State University
2012 - International Exchange Program, EMLYON, France
2011 - Bachelor of Management, Marketing, Saint-Petersburg State University
2011 - Summer School “International Management and Marketing” by Vienna University of Economics and Business
2009 - International Exchange Program, HEC Paris, France
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