Alex Fletcher

A highly motivated and creative musician specialised in Songwriting, Guitar & Pedal Steel. Gained valuable experience through the years as a Performer, Writer and Educator in this discipline.

Notable achievements include multiple UK & EU tours, national airplay on BBC Radio 2, BBC Radio 6 and BBC Introducing, multiple festival appearances including Leeds & Reading, Liverpool Sound City and Live At Leeds.

Credits include: Pat, Nathan Grisdale, Fighting Caravans, Hollie Haines & more.

Educator/Session Musician/Songwriter - ‘Alex Fletcher Musician’

Leeds, UK (2019 - Present)

• Self employed musician with roles and responsibilities including Session Work, Private Tuition & Songwriting.
• Proficient administrative skills enabling efficient booking and seamless management of diverse tasks and engagements on a weekly basis.
• Flexibility, adaptability, and confidence to navigate the dynamic nature of an industry known for its volatility, frequent rejections, and inevitable setbacks.
• Proficiency in leveraging Social Media platforms to establish meaningful connections with audiences and communities, fostering business growth and nurturing long-term relationships.
• Crafting and upholding a Distinctive Brand aesthetic that sets me apart from competitors, ensuring a memorable and compelling presence in the market.
• Effectively Managing Finances by overseeing budgets, conducting thorough cost assessments, and adapting strategies to align with the dynamic economic landscape.
• Meticulously Organising and Optimising my Time to ensure exceptional productivity amidst competing priorities and stringent deadlines.

Guitar Tutor - ‘Artforms’

Leeds, UK (2019 - Present)

• Creating and delivering engaging content in a range of learning environments, from small groups to whole classes and schools.
• Working independently to meet the requirements of the national education curriculum and provide students with a strong foundation of musical related skills.
• Effectively communicating ideas, instructions and information to a diverse audience and adapting my delivery on the spot to maximise results.
• Understanding and meeting the individual needs of my students to ensure they feel supported in their learning.
• Analysing and assessing student progress with the use of multiple data sources.

Songwriter - ‘Songfinch’

Chicago, IL (2022 - Present)

• Creating unique, tailor-made songs of exceptional quality for clients worldwide, adhering to the industry standards.
• Crafting music that perfectly aligns with specific guidelines or creative briefs provided by clients.
• Recording, mixing and mastering all aspects of the song, including all instrumentals from scratch. 
• Ensuring every product is handled with precision and efficiency to meet fast deadlines.

Founder - ‘The Hope, The Fear’

Leeds, UK (2021 - Present)

• A solo music project undertaken by myself with all aspects of the creative and administrative roles managed independently.
• Managed social media strategies and content creation, ensuring consistent branding and engagement across platforms.
• Developed and executed social media campaigns to promote music releases & events resulting in increased audience reach and engagement.
• Coordinated with photographers, and videographers to produce high-quality multimedia content using Final Cut Pro & Logic Pro.
• Monitored social media analytics and utilised insights to track impact of campaigns.
• Use of the Meta Business suite to create online ads that pinpoint demographic audiences to maximise content engagement.

Founding Member - ‘Fighting Caravans’

Leeds, UK (2016 - 2019)

• Writing, recording & performing across the UK and Europe
• Creative problem-solving such as improvisation, arrangement decisions, and finding solutions to technical and logistical issues.
• Regular live performances attributed to a confidence and comfortability with public presentations and maintaining a charismatic presence in a professional setting.
• Working closely with fellow members to create collaborative work environments, fostering a cooperative and productive atmosphere.
• Adapting to different musical styles, venues, and performance requirements. This experience has taught me to quickly adjust to new situations, remain flexible in the face of challenges, and deliver consistent results in dynamic environments.

Member - ‘Household Dogs’

Leeds, UK (2020 - Present)

• Planning, organising and executing successful tours resulting in an ability to coordinate logistics, secure venues and oversee various aspects of a touring band.
• Creating on brand multimedia content for use as promotion on various social media platforms
• Diligently managing multiple continuous budget for a wide range of project activities that include marketing, branding & touring.
• Writing, recording & performing across the UK and Europe.

Merchandiser - ‘SJM Concerts’

Leeds, UK (2015 - 2018)

• Responsible for the distribution and sale of client merchandise for events at the First Direct Arena.
• Compose visually appealing content displays that engage customers.
• Quickly acquire comprehensive product knowledge to proficiently promote and sell to customers.
• Operating calmly and confidently in a highly dynamic and demanding environment.
• Communicate effectively with vendors, marketing teams and managers to create a smooth collaborative process.

Projects and Achievements:

• Effectively spearheaded a social media campaign resulting in the achievement of 15,000 streams within a week for one of 'The Hope The Fear's singles, demonstrating adept campaign management skills and exceptional audience engagement.
• At the age of 18, embarked on a comprehensive tour of the UK and Europe with an entirely independent band, participating in all facets of the tour's logistics and operations.
• Successfully project-managed a sold-out music event that secured sponsorship from a globally renowned beverage brand with widespread distribution.
• Achieved a notable milestone by performing as a solo artist at The Bluebird Cafe, one of the world's most prestigious heritage music venues located in Nashville, TN.
• Independently conceptualised, filmed, skill-fully edited, and released a captivating music video for one of my singles, showcasing proficiency in the entire creative process.
• Successfully completed a thrilling tandem jump from the highest altitude (15,000ft) in the UK, demonstrating a fearless attitude, resilience, and an ability to embrace new challenges.
• At the young age of 18, fulfilled a lifelong dream by performing for the first time at my coveted festival, 'Leeds & Reading,' showcasing not only my talent but also the ability to seize opportunities and deliver exceptional performances.

BA(Hons) Popular Music

Leeds Conservatoire, Leeds UK (2018)

During my time at the conservatoire, I immersed myself in the world of popular music performance, diligently honing my technical prowess on the guitar. Moreover, I thrived in a dynamic ensemble environment, where I actively contributed to the creative process by writing, arranging, organising, and performing original musical compositions. My dedication extended to mastering music theory at an advanced level, equipping me with a profound understanding of musical intricacies.

Additionally, I became proficient in industry-standard software tools, including Logic Pro, Sibelius, and Guitar Pro, further enhancing my capacity for musical composition and production. Collaborative teamwork was an integral aspect of my academic journey, and I developed a strong ability to work harmoniously with others, fostering a creative synergy that elevated our collective musical endeavors.