Alex Mudrinic

04/25 – present

Paid Media & Growth Consultant - Freelance (Social and SEM/PPC)

Strategie Ads, advertising agency, London, UK

• short-term and long-term consultancy for brands & media agencies

02/22 – 04/25

Paid Media Director (Social and SEM/PPC)

1000heads Media agency, London, UK

• offered consultative services to client teams ranging from paid media audits, strategic planning & implementation for paid social and SEM/PPC in brand and performance environments
• supported the team with new client pitches
• suggested alternative and innovative strategic approaches to effectuate clients’ business goals
• oversaw the development and implementation of paid strategies withing the paid media team
• deployed multi-platform approach interplaying between SEM/PPC, Paid Social & SEO
• evaluated emerging technologies, tools and trends in paid media by actively researching, testing and proposing innovative approaches to improve paid media services
• collaborated with cross-functional teams to conceptualise, develop, and implement paid media assets across paid media channels
• prepared ad-hoc analysis and systematic periodic reporting of campaign performance and optimisations; was active contributor in annual planning, QBRs and MBRs for the client
• delivered budget management for high paid media investments
• oversaw the development of the paid media team by interviewing/hiring paid specialists and by conducting training sessions for the junior members and the wider Paid Media department
• contributed to the growth of the agency by devising paid strategies and tactics that generated new business leads
   

04/21 - 02/22

Paid Media Manager(Social and SEM/PPC)

Benjamin Stevens Estate Agents – Real Estate Agency and Hub, London, United Kingdom

• provided vision for the strategic development of the company’s paid social media and paid search (PPC/SEM) marketing landscape, ensuring the delivery of a stimulating and innovative digital experience to all of stakeholder audiences in the real estate industry
• integrated Social Media, SEM, email, SEO strategies and the latest Chatbot technologies resulting in increased volume of MQL and SQL leads
• collaborated with creative teams to design and optimise ad creatives, including text, images, and multimedia content
• oversaw paid analytics to track and measure the effectiveness of marketing campaigns along with optimisation and leveraging
• assisted and provided social media training sessions for estate agents to improve their sale efficiency
• created and managed reports and data visualizations to measure key performance indicators (KPIs)

07/20 - 04/21

Paid Media(Social and SEM/PPC)Strategist

Social Buzzing– Digital Marketing Agency, London, United Kingdom

• provided strategic recommendations and consultative services applicable to the clients’ business models and goals
• owned and executed development and implementation of holistic marketing strategies by deploying up-to-date ad tactics, best practices and MarTech
• managed multiple projects and clients simultaneously on various platforms e.g., Shopify, WooCommerce, WordPress etc.
• analysed and leveraged data for scheduled and ad-hoc reporting as a guide for strategy and decision making across various client accounts spanning multiple industries
• Collaborated with other teams and departments to align digital marketing strategies across channels
• Created high-quality visual content e.g., images, video sand succinct ad copies
• Designed and managed the marketing budget, ensuring optimal allocation of resources

03/19 - 07/20

Digital Marketing, Communications, Membership &CMS Exec.

CIPR – Chartered Institute of Public Relations, London, United Kingdom

• developed membership strategies to attract new members
• created and maintained Drupal and other CMS content
• coordinated and improved iMIS & Integra membership databases
• implemented Email marketing
• maintaining CPD platform; approving members’ custom activities

04/15 - 03/19

Social Media Planner& Executive (Paid& Organic) e-Commerce & CMS Coordinator

Strategie Art (contemporary fine art gallery), London, United Kingdom

• conceptualised, built and managedWordPress/WooCommerce gallery platform
• used paid and organicgrowth tactics to achieve 26k on Instagram @StrategieArt
• deployed conversational/messenger marketingusing chatbots to increase conversions
• integrated SM and e-commerce platforms e.g. Facebook– WooCommerce – Shopify
• deployed FB Analytics to evaluate, leverageand maximise ROI/ROAS
• traded and liaised with private art collectors and corporate entities(interior designers,
• property developers, luxury goods industry)

07/19 - 12/19

Chartered Institute of Public Relations, London, United Kingdom

• CIPR CPD Certificate in Understanding Public Relations
• CIPR CPD Certificate in Making Smartphone Videos for Social Media
• CIPR CPD Certificate in Social Media Strategy

10/05 - 06/07

Birkbeck - University Of London, London, United Kingdom

MA in Contemporary History & Politics; Subjects: State, Identity and Nation in the Modern World, Cultural Anthropology of SE Europe, The Balkans in European Affairs, Nationalism in International Context, Minorities and Population Movements

09/99 - 06/03

University of Westminster, London, United Kingdom

BA(Hons) in French& Italian Language& Literature; programme subjects: French &Italian lang. & lit., politics, history & society