Alix Brown

Having studied International Fashion Branding, I specialise in harmonising creativity with strategic marketing. My proficiency lies in analysing global fashion trends, interpreting consumer behavior, extensive social media experience including Instagram and TikTok and executing impactful brand management strategies. With a talent for devising innovative branding solutions suited to diverse markets, I am enthusiastic about leveraging my creative vision and strategic expertise to drive the growth of a vibrant fashion brand or Marketing agency.

Education 

EDUCATION
KYLE ACADEMY
6 Scottish Highers –
English – B
Art & Design – B
Photography – B
Biology – B
Health and Food technology – B Religious and Philosophical education – B (Including national 5 mathematics) 

GLASGOW CALEDONIAN UNIVERSITY – GLASGOW (2020 – 2024) Graduation date July 4th 2024
BA (HONS) INTERNATIONAL FASHION BRANDING 

• Experience in both traditional and digital skills surrounding fashion brand development and communication
• Thorough understating of brand management and marketing
• Understanding of how to develop and promote a fashion brand successfully. 
• Experienced use of digital skills with fashion creation software such as Adobe Creative Suite, Lectra, Canva, Powerpoint, CAD and Photoshop
• Working well within a team to complete projects and help build a fashion portfolio 
• Proficiency in market research and trend analysis
• Strong understanding of global fashion markets and consumer behavior
• Ability to create and implement effective branding strategies for diverse cultural contexts
• Knowledge of branding principles specific to the fashion industry
• Skilled in developing and managing brand identity across various platforms (digital, print, social media, etc.) through creating portfolios including a magazine project for fashion brand Magic Castles
• Competence in visual communication and graphic design
• Expertise in storytelling and narrative building to convey brand values and messages
• Familiarity with fashion merchandising and retail strategies
• Capability to collaborate with cross-functional teams including designers, marketers, photographers 
• Proficiency in data analysis to measure brand performance and make informed decisions through platforms including SAS software
• Strong communication and presentation skills to articulate branding strategies effectively
• Strong knowledge for luxury fashion brands 
• Strong social media experience using platforms including Instagram and TikTok
• Passion for photography and online content creation 

Work History
2019 – Present – 5 years 
Retail Sales Associate with High street store 

• Running the ladies department efficiently while managing my workload and prioritizing the most important tasks as well as the needs of the customer. 
• Delivering outstanding in-store experience through positive and attentive customer service. 
• Guaranteeing high levels of customer satisfaction through product knowledge and attentive service. 
• Monitor display stock levels, replenishing for consistently well-stocked sales floor. 
• Operating cash registers with accuracy and processed cash and card transactions. 
• Creating attractive product displays to enhance customer engagement and boost sales. 

June 2018 – August 2019 – 1 year 3 months 

VIGA HOMES LIMITED 

OFFICE ADMINISTRATIVE ASSISTANT 

• Monitoring resources efficiently to ensure the office was well stocked. 
• Completed tasks including invoice filing, delivery checks, creating sales packages for delivery to clients and buyers. 
• Receiving and making calls to clients and buyers providing helpful service. 
• Responsibility for creating weekly spreadsheets for the company. 
• Overall general responsibility for on-time office logistics. 
• Applied a flexible attitude to suit business needs, with experience of weekday and weekend working on a regular basis.