Amaar Jimale

Performance-driven and detail-oriented Paid Search Specialist with hands-on experience creating and managing PPC campaigns across Google Ads and Meta platforms. Passionate about using data to drive growth, optimise and help brands reach the right audiences through paid media.

I first became interested in paid search and digital marketing after completing the In-Demand Careers course by Seth Hymes, where I learned the core principles of Google Ads and how effective campaigns are structured. I then put this into practice by volunteering with the non-profit organisation Settle Stories, where I spent the past year creating and managing Google Ads campaigns across multiple ad groups. This involved testing and refining ad copy, optimising keywords, and monitoring performance to improve click-through rates and overall engagement.

Following this experience, I pivoted into an email marketing role with an AI company called Go Megaminds, where I used targeted email outreach to connect with potential prospects. This role helped me develop a stronger understanding of lead generation, messaging, and audience targeting across a different digital marketing channel, further broadening my skill set.

My relevant education includes completing the In-Demand Careers course, as well as attaining my Google Search Ads and Google Analytics certifications, which have strengthened my practical and data-driven approach to digital marketing.