Amy Hobbs

I am a Copy and Content Writer with experience in writing for SEO and in adapting my writing style to brand tone of voice. Having previously worked for the digital marketing agency Wolfenden, I have experience with a range of clients and industries including travel, tech, parenting supplies and construction. This has made me a versatile writer with a wealth of understanding in different audiences.  Furthermore, I have experience in a wide variety of copy types, including blogs, category copy, landing pages, guides, case studies and more. I also have social media and email marketing experience from my time as Marketing Manager and President of my university's drama society, using social media channels and email to attract new members, outreach to current members, and advertise performances to the wider student population.

As a content writer at Wolfenden I worked within a content team to write SEO copy for a wide range of clients, spanning industries such as travel, technology, home decor, children's retailers, eco-conscious retailers and many more. Whilst here, I wrote a rich variety of content types including category content, landing pages, guides, FAQS, blog posts and case studies. All of this content was expertly optimised for search engines, with keyword research, optimisation of meta titles and meta descriptions and use of internal and external linking being amongst the most common techniques used.

My degree in English Literature with Creative Writing developed my ability to write eloquently, descriptively and masterfully. Furthermore, it enhanced my analytical skills through literary essays, sharpening my mind and enabling me to see beyond the surface and understand audiences and interpretations. Upon my graduation, I was awarded Highest Performing Student on my course for that year.