Andrea Pazos

I’m a digital marketing specialist with experience in both B2B and B2C. Currently managing a team of 3 developers, Im proficient in Adobe express, Canva, Microsoft suite, Microsoft D365 CMS, automations, have knowledge of HTML, CSS and manage the maintenance, optimization and content creation for 7 different sites.

Senior Digital Marketing Executive

BRE Group

 Managed a third-party developer team of three for the redesign of the company’s websites.

 Developed and executed comprehensive marketing strategies focused on specific product

performances. Our core products been BREEAM which leads increased by 3% YoY and traffic

increased by 17% YoY, and Academy which leads increased by 1% and traffic increased by 20%.

 Continue managing and creating content for our different CMS platforms (Lifray and Wordpress)

 Created structured automated journeys according to our different product schemes and audience input

to improve customer journeys, and retarget leads in different points of their live spam.

International Digital Marketing Executive

BRE Group

 Managed content creation and optimizations for 7 different websites according to the company's

demand and optimizing for SEO resulting on a site health increase of 25%.

 Managed 3 different email newsletters to different audiences with a database of 150k, as well as

improved the customer journey through A/B testing, gated content, sign up accesses, and mapping.

This increased our audience by over 10% YoY.

 Created automated journeys to generate leads and improve their quality.

 Migrated our data to a new CRM platform replicating our customer journeys, automation, and email

templates, and connected them to our new CMS as part of our digital transformation program.

United Kingdom

March 2023 - Current

Content Creator and Marketing Executive

Karmel Foods Co.

United Kingdom

April 2022- February 2023

 Worked with author and influencer Annabel Karmel on content creation and social media management.

 Attended events for shooting and content creation for socials. Reels/Shorts/Ticktocks (Included

idealization, recording, editing, and uploading/scheduling with platforms.) Created and edited over 15

reels a week.

 Managed daily post creation, editing (video content), and scheduling across social media platforms:

Facebook, Pinterest, Tiktok, and Instagram resulting in an engagement increase of 15%.

 Built and ran organic and paid social media campaigns, aligning with brand strategy increasing

followers by over 100k YoY.

 Managed the ambassador & influencer brand program: Organising, scheduling, and fulfilling

partnerships including contracts when working with other influencers.

 Identified and curated trending and viral content on social platforms to drive our content strategy.United Kingdom

October 2021 – February 2022

Sales and Marketing Executive

R. Jonhson Ltd.

 Managed potential leads on HubSpot through their lifecycle as well as Bark leads.

 Managed Social Media posts and advertising – LinkedIn, Facebook, Instagram, etc.

 Managed applications for opportunities through Contract Finder and ensured robust applications were

submitted for all tenders.

 Dealt with face-to-face, telephone, website, and social media account inquiries as well as booking

consultation meetings in accountant's diaries.

 Handled new client onboarding processes.

 Drove sales by designing and implementing targeted marketing strategies.

 Utilized data to address sales leads discovered through marketing campaigns and brand awareness.

 Followed up with sales leads, answering questions and improving service.

 Evaluated customer demand and identified trends to adapt to changing consumer landscape.

Sales and Marketing Intern

ChicP

United Kingdom

August 2020 – October 2020

 Contacted potential businesses for distribution

 Managed social profiles engagement and community building

 Help with content idealization

 Assisted during trade shows and promotional events

Google Analytics (Jellyfish Co.)

Business Continuity Planning Bootcamp

Strategic Management (Wharton)

Graphic Design (Pitman Training)

Semrush SEO and PPC Fundamentals Semrush AI- Powered Marketers

Education

B&FC, Lancaster University (2:1)

BA (Hons) Acting Degree