Angelina Marrow

A strategic and results-driven senior digital leader with extensive experience in Ecommerce and customer experience optimisation. I have a proven track record in developing and executing comprehensive trading strategies across multiple categories, driving revenue growth, improving customer engagement and enhancing online user experience. I specialise in cross-functional collaboration, conversion rate optimisation and data-driven decision-making to maximise profitability. Skilled at leading teams, managing external agencies and aligning digital initiatives with overall business objectives, I am passionate about building scalable e-commerce solutions that deliver measurable results. 

I am a senior digital leader with extensive experience in ecommerce, customer experience optimisation and trade strategy development. I have worked with major brands like Boohoo Group, The Very Group and Shop Direct, where I've led cross-functional teams, managed digital initiatives and drive significant revenue growth.

Key Experience:

• Boohoo Group (Karen Millen): Head of E-commerce & Trade, leading a team to optimise trade plans, enhance user experience and improve conversion through A/B testing and cross-functional collaboration.
• The Very Group: Senior Trade Manager, where I contributed to a 60% increase in turnover and a 50% growth in customer base by developing ecommerce strategies and driving successful campaigns.
• Shop Direct: Fashion, Sports and Beauty Ecommerce Trade Manager, where I optimised digital content and led personalised shopping innovations. Managed multi-channel customer communications and launched successful campaigns.
• Earlier Roles: CRM Manager and Brochures Manager at Shop Direct, where I led strategic customer communications, improved efficiencies and contributed to significant revenue growth.

My expertise includes leading teams, optimising customer journeys, driving digital growth and aligning ecommerce strategies with overall business goals to deliver measurable results.

I have a Bsc honours degree in Applied Consumer Science (business marketing).