Antony Comyns

As an E-commerce Director with a wealth of global experience within the luxury fashion retail sector, my journey in the e-commerce landscape has been nothing short of exhilarating. Over the years, I've had the privilege of spearheading the development of cutting-edge e-commerce platforms that have redefined the online shopping experience for discerning luxury consumers. This journey has been a multifaceted one, as my responsibilities extended beyond just the technical aspects of e-commerce. My role has encompassed a holistic approach, including CRM,  UX. site design, world-class customer service, streamlined logistics, stringent compliance adherence, and robust fraud prevention measures.

One of the most rewarding aspects of my e-commerce journey has been the opportunity to shape and enhance luxury brands' identities in the digital space. Building and nurturing strong brand identities that resonate with our target audience has been a fundamental component of my role. Moreover, I've had the privilege of assembling and leading high-performing teams, both internally and in collaboration with external partners, fostering a culture of innovation and excellence. My global perspective has allowed me to navigate diverse markets and adapt to the unique challenges and opportunities that each region presents. In the dynamic world of luxury fashion e-commerce, my commitment to staying ahead of trends and delivering unparalleled customer experiences has been the cornerstone of my success.

E-commerce Director with International experience within the luxury fashion and homeware markets. 

A-levels

Self taught in e-commerce over 20 years following catalogue retail experience.