
Anuj Roy
Marketing / Advertising / Public Relations
About Anuj Roy:
A seasoned leader with over two decades of proven experience in building global insights frameworks, translating complex data into actionable insights, and cultivating a truly data-led culture to unlock effectiveness and performance. Adept at influencing C-level stakeholders and aligning cross-functional teams across markets through performance intelligence and strategic insight.
Experience
- Drove a multi-year transformation for Global Travel Retail (GTR) through an agile insights and intelligence system, navigating the complexities of COVID-19 and delivering double-digit growth and market share gains.
- Pioneered and scaled global Strategy & Insights functions, and advanced performance measurement systems.
- Optimized multi-million-euro marketing spend by deploying a global investment efficiency model based on data.
- Cultivated a robust, data-led decision culture across global teams, enabling insights led strategic planning.
Education
Masters in Business Administration (MBA)
Batchelor in Technology
Professionals in the same Marketing / Advertising / Public Relations sector as Anuj Roy
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