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Anuj Roy

Anuj Roy

INSIGHTS | STRATEGY | TRANSFORMATION

Marketing / Advertising / Public Relations

London, Greater London

Social

About Anuj Roy:

A seasoned leader with over two decades of proven experience in building global insights frameworks, translating complex data into actionable insights, and cultivating a truly data-led culture to unlock effectiveness and performance. Adept at influencing C-level stakeholders and aligning cross-functional teams across markets through performance intelligence and strategic insight.

Experience

  • Drove a multi-year transformation for Global Travel Retail (GTR) through an agile insights and intelligence system, navigating the complexities of COVID-19 and delivering double-digit growth and market share gains. 
  • Pioneered and scaled global Strategy & Insights functions, and advanced performance measurement systems.
  • Optimized multi-million-euro marketing spend by deploying a global investment efficiency model based on data. 
  • Cultivated a robust, data-led decision culture across global teams, enabling insights led strategic planning.

Education

Masters in Business Administration (MBA)

Batchelor in Technology

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