Arabella Trower

Qualitative researcher specialising in ethnographic research and applying anthropological thinking to complex business challenges. Experience leading high-impact, multi-market studies for major tech companies like Google, Meta, Verizon, and Spotify. Expertise in the development of analytical frameworks that translate insights into actionable strategies, shaping product development, strategy, and market positioning. Strong ability to manage diverse stakeholders, communicate insights effectively, and align research with business priorities to drive commercial success and meaningful impact.

Senior user researcher with over 6 years of experience leading research studies across global markets for major tech companies such as Google, Meta, Spotify and Verizon. Skilled in applying user-centred research methodologies and anthropological thinking to complex product challenges, translating customer insight into actionable strategies that drives product innovation and commercial impact. Experienced working with cross-functional teams, managing diverse stakeholders, communicating insights effectively, and aligning research with business priorities to drive commercial success and consumer satisfaction. 

Durham University 2015-2018 – graduate in Anthropology with a 1st Class BA (Hons) degree