Arif islam

After graduating with a First-Class degree in Business Management and having obtained a Marketing Master’s degree, I am looking to leverage my proven analytical, problem-solving and interpersonal skills with my interest in current business affairs specialising in a career in digital marketing. Having experience in the digital marketing field I have learned to develop my ability to be adaptable, to anticipate and mitigate sudden changes in workload and timelines, and to rise to unexpected challenges. I am keen to apply my strong ambition and drive onto practical situations, achieving high standards of work for my clients, organisation and community while acting in their best interests.

Professional Experience Summary

Digital Marketing experience with 4+ years of experience in SEO, CMS management, and digital project coordination. Proven skills in creating and optimising web pages, supporting UX improvements, and managing multi-regional digital initiatives.

Key expertise includes:

• CMS management: Building pages, uploading content, and ensuring localisation across regions.
• SEO & analytics: Conducting audits, resolving technical issues, and improving visibility using tools like Ahrefs, Screaming Frog, and Google Analytics.
• Digital project support: Coordinating with teams to deliver digital enhancements, campaign setup, and performance tracking.
• UX improvements: Collaborating on site-wide optimisations to enhance user experience.
• CRM support: Managing campaign testing, setup, and reporting.

A proactive and adaptable marketer, eager to contribute to Brother’s European digital strategy through content management, digital performance monitoring, and best practice advocacy.

Education Summary

I hold a Master’s in Marketing from Manchester Metropolitan University, with a focus on digital strategy, content marketing, and marketing communications. Completed a First-Class Honours in Business Management with a placement year as a Junior Digital Marketing Executive at Brady Corporation, gaining hands-on experience in SEO, content management, and digital marketing strategies.

Key modules across both degrees include Strategy for Digital, Content Strategy, Marketing Psychology, Global Strategy, and Business Ethics, providing a solid foundation in digital marketing principles and practical application.