Aswathy Varma J

With over 10 years of hands-on experience in user experience design, I specialise in crafting intuitive, user-centered digital solutions that align with both user needs and business goals. As a Certified Usability Analyst (HFI), I bring a data-driven approach to design, leveraging expertise in usability testing, user research, and strategic design thinking to enhance digital experiences across platforms.

My skill set spans the full UX lifecycle, including user research, information architecture, interaction design, wireframing, prototyping, visual design, and usability testing. I have successfully led design initiatives, collaborating closely with cross-functional teams to create scalable, accessible, and high-quality experiences that meet user expectations and business objectives.

With over 10 years of hands-on experience in user experience design, I specialise in crafting intuitive, user-centered digital solutions that align with both user needs and business goals. As a Certified Usability Analyst (HFI), I bring a data-driven approach to design, leveraging expertise in usability testing, user research, and strategic design thinking to enhance digital experiences across platforms.

My skill set spans the full UX lifecycle, including user research, information architecture, interaction design, wireframing, prototyping, visual design, and usability testing. I have successfully led design initiatives, collaborating closely with cross-functional teams to create scalable, accessible, and high-quality experiences that meet user expectations and business objectives.

Core Skills:

• User Research: Usability Testing, User Interviews, A/B Testing, Surveys, UX Audit, Heuristic Evaluation, Expert Design Review, Competitor Analysis, User Journey Mapping
• Interaction & Visual Design: Wireframing (low fidelity & high fidelity), Prototyping, Interaction Design, Design system, Style guides and Design patterns, Branding guidelines, Responsive designs.
• Information Architecture: Designing intuitive layout and structures for optimized navigation and content discovery
• UX Strategy and methodologies: User-Centered Design (UCD), Double Diamond, Design Thinking, Design Strategy, Agile UX, Lean UX, Sprints, Developer Collaboration, Iterative Design
• Agile & Lean UX: Contributing to sprints, collaborating with developers, iterating designs based on feedback.
• Accessibility & Inclusive Design: WCAG Compliance, Accessible and Inclusive Design
• Stakeholder Collaboration: Multidisciplinary team collaboration (with Product Managers, Developers & Testers, Marketing &Sales)
• Mentoring & Coaching: Guiding junior team members to enhance skills, performance, and career growth, Resource management

Bachelor of Technology in Computer Science & Engineering
Cochin University of Science & Technology, India
1st class - 75%