Bipasa Demcak

Industrious marketing professional with extensive experience driving engagement and growth through innovation and collaboration. Proven ability to surpass expectations via the development of bespoke multimedia marketing plans. Experienced media relations account manager with holistic knowledge of UK and global press coverage and specifically knowledgeable on programmatic advertising media landscape—multifaceted skillset with notable proficiency in prevalent social media platforms and technical tools.

As a Marketing Executive at GroupM Nexus, I have been responsible for developing and executing strategic marketing plans for the EMEA region. I have successfully managed relationships with PR agencies, monitored media landscapes, and created impactful content to ensure brand differentiation. I have consistently delivered exceptional results by leveraging my multifaceted skillset, including social media management, media proficiency, account management, content creation, and report analysis.

In my previous roles, I have successfully delivered annual marketing plans, supported executive committees with corporate communications, and curated client event calendars. I have built strong relationships with media trade presses and have the confidence to network with journalists and senior stakeholders across the business. Additionally, I have experience managing external agency suppliers such as PR agencies, ensuring effective collaboration and seamless execution of marketing strategies.

I have demonstrated my curiosity, creativity, organization, intuition, and results-focused mindset throughout my career. I am outgoing, ambitious, and eager to champion Wavemakers’ brand and positioning internally and externally. My exceptional copywriting skills, ability to generate innovative ideas for content, events, and thought leadership, and meticulous attention to detail make me a valuable asset to the marketing team.

I hold an MA in English Literature from London Metropolitan University and an MA in Journalism & Mass Communication from Calcutta University. These educational foundations have equipped me with a deep understanding of effective communication strategies and the ability to adapt my writing to different contexts. Additionally, I am fluent in English, Hindi, and Bengali, which allows me to communicate with diverse audiences effectively.