Caitlin Watson

I’m a creative and detail-oriented Digital Designer with several years’ experience in creating user-focused, visually appealing websites, digital products and brand experiences.

2020 - Present
Web Designer at William Reed 

A Web Designer within the digital delivery team, working with over 80 brands to create high-
end websites, products and digital assets.

Achievements

• Created wireframes, prototypes, and mockups using tools such as Figma and Adobe XD
  to visualise design concepts and user-flows.
• Developed websites and CMS templates with extensive knowledge of HTML and CSS, and compiling projects into storage repositories.
• Led the web design projects for brands such as Top 50 Hotels, Bars and Pubs, The National Restaurant Awards and our company’s Employee Intranet. Designing and developing the websites from brief, development and implementation.
• Led the re-brand project for renowned brand Lumina Intelligence, delivering a new
  colour palette, font, brand guidelines and digital assets, in-line with accessiblity.
• Worked closely with developers to implement designs and provided guidance during the development process.
• Collaborated with cross-functional teams, including developers, project managers and stakeholders to deliver user-centric designs and digital products.
• Analysed user data using software such as Clarity, to update and improve user experiences and improve site engagement.
• Collaborated on the brand re-fresh for the global brands project. Delivering new logos, font, colour palettes, guidelines and a website refresh.

2018 - 2020
Designer at William Reed

A Designer as part of the editorial team, delivering magazines for food and drink brands The Grocer and Convenience Store, as well as printed and digital assets.

Achievements 

• Delivered weekly printed issues for industry leading magazine The Grocer. Laying out page templates and desiging feature articles, such as the promotional Focus On features.
• Responsible for proofing, exporting and uploading the magazines pages to print.
• Liaised with printers to ensure delivery for last minute changes and editorial delays.
• Designed print ready adverts and brochures for events, such as The FoodManufacturer Awards and The Convenience Awards.
• Delivered bi-weekly printed issues for food and drink magazine Convenience Store. Responsible for design templates of feature articles, interviews and product pages.

2014 - 2017
BA (Hons) Graphic Design
University of the West of
England

2013 - 2014
Foundation Degree Art & Design
Hereford College of Art