Callum Cook

Roles Held:

• Assistant Digital Marketing Manager
• Digital Marketing Executive - Acquisition
• Digital Marketing Assistant

Core Attributes:

• CRO (Conversion Rate Optimization), PPC, SEO, Web Management, E-Commerce, Lead Generation, Reporting, Social Media, Email Marketing

Assistant Digital Marketing Manager

PPC Acquisition:

• Developed and executed paid media strategies, including keyword research and campaign optimization for ROI improvement.
• Analyzed campaign performance using tools like Google Analytics, focusing on CTR, CPA, and ROAS, resulting in significant CPL reduction (£90 to £55).
• Enhanced campaign performance through ad tests, landing page CRO, and ad extensions.

SEO:

• Implemented keyword strategies, on-page SEO, and technical SEO (site speed, crawlability, structured data).
• Improved search rankings by 31% through local SEO efforts using platforms like YEXT.
• Monitored performance using tools like SEMrush, adjusting strategies to algorithm updates.

CRO:

• Conducted UX and conversion funnel audits to enhance usability and functionality.
• Implemented A/B and multivariant testing using VWO, optimizing checkout and form performance.
• Used heatmaps and session recordings to address user friction points and bottlenecks.

Digital Marketing Executive - Acquisition

• Managed website content and SEO practices, improving on-page performance and mobile-friendliness.
• Collaborated on local SEO initiatives, schema updates, and SEM analysis.
• Executed paid search and social media campaigns, optimizing performance through Data Studio and Google Analytics insights.
• Led social media content creation and video channel management.
• Managed annual team budget and reported quarterly social media performance metrics.

Digital Marketing Assistant

• Supported multi-channel digital strategies, focusing on website content, campaigns, and events.
• Created and optimized email marketing campaigns, leveraging CRM insights for precision targeting.
• Managed social media content and engagement, reporting performance metrics quarterly.
• Oversaw sales lead platform operations, supporting the sales team effectively.

Key Achievements:

• Delivered a 2,250% increase in PPC conversions while reducing CPL by 39%.
• Boosted local SEO visibility by 31% through targeted strategies.
• Enhanced web and campaign performance using data-driven CRO initiatives.
• Successfully managed paid campaigns across Google Ads, Microsoft Ads, and social platforms.

This summary highlights comprehensive expertise in digital marketing, emphasizing strategic growth, optimization, and measurable outcomes.

Professional Certifications:

• CIM Marketing Certifications (January 2020):
  • Applied Marketing (Level 4)
  • Planning Campaigns (Level 4)
  • Digital Marketing (Level 4)
• Chartered Institute of Marketing: How to Write for Digital Platforms (September 2019)
• Microsoft Excel 2016 - Advanced (July 2019)
• Google Ads Certifications (August 2021):
  • Display, Video, and Search