Callum McDonagh

Results-orientated marketer with a proven track record of owning and delivering multi-channel campaigns that meet commercial objectives across a range of channels. Strong ability to lead, coordinate and engage cross-functional stakeholders; building relationships across business units aimed at reaching objectives. Skilled in KPI-centred decision making, adapting to real-time results, and delivering measurable results in ROI and stakeholder management. Dynamic, proactive, and comfortable with self-leading and collaborating alike.

• Acted as the primary marketing point of contact for the North and Scotland Region for three businesses, representing 114 branches of Travis Perkins across 7 regions (not inclusive of Hire and Benchmarx).
• Owned and executed end-to-end multi-channel marketing campaigns through a wide range of channels; including PPC, paid social, OOH media, email, and SMS and more, to achieve business objectives - including achieving a 2.2x ROI on PPC in a low sales area.
• Worked directly with senior leadership to translate business objectives into actionable and realistic marketing campaigns, proactively reviewing KPI performance and responding dynamically to maximise ROI.
• Led cross-functional stakeholders towards a shared goal, ensuring the effective and timely execution of all activity within the region.
• Managed and strengthened stakeholder relationships by establishing consistent communication and rebuilding trust in a previously neglected region, positioning marketing as a strategic partner to support commercial objectives
• Delivered measurable performance improvements through CRM optimisation and strategically engaging content - including a delivered email increase of 29.4%.
• Presented strategic insights, SWOT analyses and departmental capabilities to directors and management, directly influencing short and long-term decisions and the direction of regional marketing.

BA(hons) International Business Management | University of Northampton, Aug 2022 - Jul 2025

• Grade First Class (1:1) with honours
• Recipient of the Dean’s award for the Faculty of Business and Law - for exceptional support, determination and drive
• One of three representatives for the graduating class of 2025
• Dissertation focused on management and leadership titled: The Effect of Cultural Diversity on Team Performance in Multinational Teams - exploring the challenges and benefits of cultural collaboration, decision-making, and team performance

Key Modules include: Cross-cultural Management, Data for Decision Making, International Trade, Social Responsibility, Organisational Challenges, Supply and Value Chains