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Caroline Tutton-Wood

Caroline Tutton-Wood

Senior Marketing Manager | ACIM

Marketing / Advertising / Public Relations

Thirsk, Hambleton District, North Yorkshire

Social

About Caroline Tutton-Wood:

A strategic senior marketing and communications manager with almost a decade of experience, combining strong leadership and management skills with expertise in strategic communications, project management and corporate communications. 

Delivering multi-channel impactful campaigns across digital, social media, email and traditional platforms, to drive brand growth and achieve business objectives. Experienced in D2C and B2B markets, with a strong track record in product marketing, launching innovative solutions and driving adoption in competitive sectors. Passionate about sustainability and the tech industry, with a commitment to leveraging marketing strategies to promote positive change and technological advancements. 

Skilled in agile working, ensuring adaptability and collaboration across teams to respond to evolving priorities. Analysing performance metrics to ensure campaigns are optimised and consistently deliver measurable outcomes. Experience in line management, including mentoring and developing team members, fostering a collaborative and high-performing work environment, and effectively delegating tasks to achieve organisational goals.

A strong interest in the future of energy and decarbonising UK homes, passionate about tackling climate change and contributing to a Net Zero future. Previously working with Energy Systems Catapult, collaborating with the UK Government, funding bodies and key industry stakeholders to build, engage and retain a community of Local Authorities via the Net Zero Go platform.

Experience

A strategic marketing and communications manager with almost a decade of experience, combining strong leadership and management skills with expertise in strategic communications, project management and corporate communications. Delivering multi-channel impactful campaigns across digital, social media, email and traditional platforms, to drive brand growth and achieve business objectives. Experienced in D2C and B2B markets, with a strong track record in product marketing, launching innovative solutions and driving adoption in competitive sectors. Passionate about sustainability and the tech industry, with a commitment to leveraging marketing strategies to promote positive change and technological advancements. Skilled in agile working, ensuring adaptability and collaboration across teams to respond to evolving priorities. Analysing performance metrics to ensure campaigns are optimised and consistently deliver measurable outcomes.

Education

Education

PhD Educational Research | Lancaster University | 2012 - 2018

Training

  • An accredited Associate of the Chartered Institute of Marketing (ACIM)
  • Critical Leadership Skills for Marketers (CIM)
  • Leadership & Management
  • WordPress Websites
  • Digital Marketing & PR
  • Email Marketing
  • Digital Reporting (Courses 1 - 4)
  • Google Ads (Courses 1 - 2)
  • Google Display Ads
  • Google Search Ads
  • Google Analytics

 

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