Carolyne Nada

I am a Copywriter by trade, and have been working as a Freelancer for a number of years to work around two small children. Now I am hoping to get back into a more permanent role, and am looking to move into the realm of Communications, or continue in a Creative Copywriting capacity.

Coming from a dynamic Advertising agency background, and as a Creative Copywriter by trade, I have many years experience in creating compelling communications platforms, which are then carried across multiple channels from ATL to Direct Marketing, and from Social Media to on-ground activations.
 

Further to my core experience, I am confident in writing Press Releases and employing Social Media strategies - both of which have been key elements in my recent engagement for Four Seasons Hotels Dubai.

In my previous roles as an Associate Creative Director, particularly when managing the Emirates Airline account, I successfully ensured a positive and consistent organisational image and brand tone of voice which was seen globally. For all the brands I have had the privilege of working for, I strove to craft narratives that resonated with diverse audiences, resulting in increased engagement and brand awareness.
 

Additionally, my experience working within an Advertising agency has taught me the value of great teamwork, clear communication, and a culture of listening and collaborating to ensure everyone is on the same page.

Thank you so much for taking the time to read and consider me. 

I’m a seasoned Creative Copywriter, Conceptual thinker and keen storyteller. I have helped build brands and voices for a number of world renowned clients, both small and large, across multiple communication channels: ATL, BTL and Digital and Social. 

I have been working for a number of years as a Freelancer covering all kinds of industry, from construction to hospitality. This has involved traditional Copywriting, brochures, social media calendars and Press releases.

Prior to Freelancing at Impact BBDO my principle role was heading up the creative advertising account for Emirates Airline, looking after a dedicated creative team. Both challenging and fast-paced our creativework has been seen globally, across mixed media channels: ATL, BTL and Digital.
 

Other accounts headed by myself include Johnson & Johnson - for which I created a new communication platform to span their Baby portfolio ‘Indescribable moments’ winning an Edmund Burke Award. Sadia Foods, for which we undertook a complete brand relaunch; Mars, Pepsi and OSN.

Portfolio: behance.net/carolynenada

BA Hons in English Literature from University College London