About Cherise Heavey:
I lead on communications, engagement and marketing strategy for a programme of work within the Department for Education. My responsibilities include:
- Creating and leading a coherent communications, engagement and marketing strategy and maintaining a forward look of all upcoming activity.
- Identifying, co-ordinating and delivering marketing and campaign opportunities.
- Collecting and analysing data to effectively evaluate campaigns and engagement.
- Design/Content creation - new videos, blogs, case studies, social media imagery, printed materials (banners, brochures, etc)
- Event organisation - large scale conferences, co-ordinating sessions at sector events, virtual events/webinars, etc.
- Producing briefing packs, media lines, Parliamentary Questions responses, FOIs, etc.
- Producing and publishing gov.uk content.
- Producing and distributing newsletters and articles to over 5000 users each month.
I am passionate about communicating effectively and efficiently. We live in a world where we are constantly having information fed to us and I want to ensure the projects I lead on will engage users and communicate in as streamlined and accessible way as possible.
Experience
From 2011 to 2016, alongside my studies, I worked for TJX in both Homesense and TK Maxx stores.
I joined the Civil Service in 2017, where I spent 2 years at HMRC before moving to the Department of Education.
I took a career break in 2018 to 2019 and taught overseas. I was an English teacher in China for just under a year before returning to the Department for Education where I’ve had various roles.
Education
Various communications and marketing courses including being Government Communications Service (GCS) accredited.
University of Birmingham
- BA (Hons) - Political Science and Philosophy - 2.1
- Masters degree - International Relations - 2.1
Park Hall Academy (A-Levels)
- History - A
- Psychology - A
- English Literature - B
- Government & Politics - B
10 GCSE’s including English (Literature and Language), Maths and Science
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