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Collette Luffman

Collette Luffman

Marketing , Product Development & Project Manager

Marketing / Advertising / Public Relations

Watford, Watford District, Hertfordshire

Social


About Collette Luffman:

An award-winning Marketing, Project and Product Manager, Apprenticeship Assessor, Lecturer and Prince 2 practitioner with over 20 years’ experience in the in digital marketing communications industry both agency and client side. I have worked on projects in the multiple sectors - manufacturing, technology, pharmaceutical, education, military, financial services and telecoms.

I am creative, ambitious flexible and rise to any challenge; will go that extra mile to make sure all solutions are fit for purpose and map back to original objectives. I work well under pressure and strive for delivery on time and to brief.

I can lead large multiple work-streams, manage complex cross-discipline projects and deliver results in accordance with client/ stakeholder timescales, budgets and scope.

Experience

Edincare Pumps                                      September 2015 – Present

Marketing and Product Development Manager

AREAS OF RESPONSIBILITY: 

  • Redesigned all branding materials with a consistent look and feel, including uniforms, van fleet and product collateral
  • Planned, designed, and developed a new website
  • Planned, designed, and executed the office move
  • Developed and implemented the social media strategy for the business
  • Identify, design, and deliver new product for the business to secure competitive edge.
  • Set up a new Plastic Injection Moulding division to manufacture parts in house
    • Successfully acquired European funding for equipment
    • Specified and purchased machinery needed 
    • Trained to level 2 in using the machine level 3 and 4 to follow)
    • Specifying, designing, producing, and implementing tooling
    • Manage the Rotational moulding design and production process
  • Aqua365 monitor - Working with suppliers in the UK and in Europe to solve a challenge in the packaged pump station and basement market. This involved researching, planning, designing, developing, testing installing and launching new products into the packaged pump marked
    • Product taken from concept to delivery, worked with various supplier across Europe to define electronic requirements for the project
    • Project managed from start to finish and managed the budget
    • Product can be used across LAN, WIFI and SIM to communicate when there is an issue with a pump station
    • Developed and implemented the look and feel, user interface and site functionality
    • Developed all marketing propositions and collateral
  • Developed drainage channel connection pieces
    • A main distributor requested we design and develop connection pieces to fit with their channel
    • Sourced an injection moulding partner
    • Developed design and had steel moulds created
    • Project managed from start to finish
    • Now planning to bring the work inhouse including, purchasing and managing the process.
  • New company CRM/ERP system
    • Looking at the entire company process, requirements and KPI’s
    • Identified vendor and software for project
    • Working with vendor to scope the project out
    • Project in UAT stage to be launched Jan23

 

Creative Pioneers                                   August 2013 – October 2015

Assessor and Lecturer in Digital Marketing and Creative and digital media

AREAS OF RESPONSIBILITY: 

  • Advise, support and mentor over 40 learners on their apprenticeships
  • Assess candidates to L3 and L4 awarding body standards
  • Provide a high quality of support guidance and actions for all learners.
  • Ensure all portfolios were submitted and checked in a timely manner.
  • Designed, developed and delivered Digital Marketing course and taught sessions
  • Created lecturing materials in line with OFSTEAD and exam board requirements 

Education

QUALIFICATIONS: 

Level 2 Injection Moulding Technology                                                  Polymer Training & Innovation Centre 

City of Wolverhampton College 

Level 2 Safe Mould Change Procedures                                                 Polymer Training & Innovation Centre 

City of Wolverhampton College 

Level 3 Preparing to Teach in the Lifelong Learning Sector (PTLLS)      

Level 3 Certificate in Assessing Vocational Achievement (CAVA)         

Prince 2 Registered Practitioner                                                             APM Group

MA Multimedia Design and Production Merit                                       Liverpool John Moores University

BA Hons Product Design and Business    2:1                                           Liverpool John Moores University

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