
Ebeth Fyffe
Marketing / Advertising / Public Relations
About Ebeth Fyffe:
With over 25 years of experience leading marketing for category-defining brands across B2B and B2C industries, I bring a strong track record of revitalizing brand strategy, accelerating growth, and driving cross-functional alignment. I’m excited to be moving back to the UK after spending many years in the States and am seeking a dynamic and challenging role in which I can leverage my expertise.
Experience
High impact strategic global brand marketing executive with category-leading expertise across diverse B2B and B2C industries. Respected for skill and passion in building and positioning brands for growth. Broad and deep background in strategic brand development, communications, and integrated marketing programs. Adept at concepting actionable strategic ideas and translating into results-driven activation. Entrepreneurial, data-driven, resourceful, and creative leader. Proven track record of building thriving marketing teams to achieve profitable growth and long-term brand equity.
CORE COMPETENCIES
| o Brand vision + storytelling | o Digital roadmap + content strategy | o Team building + leadership |
| o Creative strategy + process | o Audience insights + analysis | o Paid, owned + earned media |
| o Data-driven decision-making | o Demand creation + lead generation | o Packaging design + execution |
Education
Heriot-Watt University Edinburgh, UK
Bachelor of Arts (Honors) Marketing & Arts Management (2:1)
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Jobs near Edinburgh, Edinburgh
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Head of Marketing
4 weeks ago
JV Recruitment Ltd Edinburgh, ScotlandOur client is a rapidly growing retailer and they have an exciting new role for an experienced Head of Marketing. · The Head of Marketing will lead the marketing department on a day to day basis reporting directly to the Marketing Director. · The role will focus on the UK marketi ...
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Head of Inbound Marketing
1 week ago
Attacat EdinburghAttacat are looking for an experienced Inbound Marketing Manager with extensive experience of managing inbound campaigns ideally with HubSpot. · ...
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Senior Director, Marketing
1 day ago
Stantec EdinburghStantec is at an exciting inflection point in our growth, · and we're looking for a Senior Director of Marketing – Global to shape the future of marketing across all regions outside North America (UK, · Australia, · New Zealand, · LATAM, · India, · Asia, · ME). This newly created ...