About Edward Hartley:
Experienced in crafting impactful content, delivering innovative products, managing award-winning campaigns and implementing insight-driven strategies that deliver desired results. Creating growth and user acquisition strategies from the ground up that help innovative products both mature and startup stage as they go to market. Forged leading talent partnerships and award-winning marketing initiatives throughout entertainment industries over ten fruitful years of experience.
Experience
2021 - 2023 VP of Growth at TheClub / CreatAR Web3 Music Platform
- Achieved 9900% increase in average site traffic through my growth marketing strategies
- Converted 2,200 high-value users from a pre-launch waitlist with my user acquisition process
- Created high conversion marketing campaigns, allocating five-figure budgets across multiple channels
- Boosted marketing campaign performance with rigorous targeting and A/B testing of Ads
- Tracked key performance metrics like CPC and CTR, reporting analytics directly to C.E.O
- Collaborated with developers to inform multiple iterations of product lifecycle
- Presented data and insights to make recommendations that optimised acquisition funnel
- Forged impactful partnerships and led meetings with influential artists and major management agencies
2021 -2023 Growth Marketing Consultant at TheFork Mobile App
- Achieved rapid scale with growth strategies that drove user acquisition across key territories
- Delivered tangible commercial results through consistent schedule of content
- Optimised SEO directly drive user engagement and transaction volume to earn market-leader position
- Built community of chefs, restaurants and influencers and forged reputation as industry thought-leader
2020 - 2023 Growth Marketing Consultant at ToonBoom SaaS
- Increased software sales and user acquisition through marketing initiatives
- Manage regular schedule of high-performing editorial content to achieve market leader position
- Engaged influential creators and created a platform for diverse industry perspectives
- Built and managed community of 100,000+ followers around animation products
2018 - 2021 Strategy Analyst at Canvas8 Market Intelligence Agency
- Played a major role on strategy projects that helped Google maintain global market position
- Informed winning comms and repositioning strategies with research and insights
- Cited as an expert and published in industry reports on subjects around technology, luxury, gaming, entertainment and online communities
2016 - 2017 Business Development Manager at BrandMe Innovation Consultancy
- Generated new meetings with major FMCG prospects such as Carlsberg and Weetabix Group, and led lead-generation strategy
- Informed product innovations and led major conference and networking opportunities
2015 - 2016 Business Development Manager at Future Factory Digital Marketing Agency
- Won £75,000 in new business for PR agency Stripe and arranged new business meetings with decision makers at major businesses like CitiBank, TUI and Holland & Barrett
- Orchestrated all client new business outreach and consulted on sales strategy
2014 - 2015 Account Manager for Honda Europe at CHI Digital Marketing Agency
- Earned £150,000 return on investment and won Gold in Best Automotive and Best Experiential categories at 2014 Data & Marketing Awards for The Vultus Campaign at ComicCon 2014
Education
2010-2013 Bachelor of Arts in History University of Nottingham
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B2B Telesales Executive
Found in: Jooble UK O C2 - 2 hours ago
Tiger Recruitment London, United KingdomMy client is seeking a talented B2B Sales Executive to join their growing team. This is an opportunity to exercise your sales skills and grow within a company that appreciates and recognises dedication and talent. · As they expand their reach, my client is looking for a B2B Tele ...
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Contract Coordinator Night shift
Found in: Jooble UK O C2 - 4 days ago
Shorefields United KingdomJob Ref No. ECC S Position Type: Leader/Co-ordinator Pay Range: Main Scale · Position Start Date: 01/09/2024 Contract Type: Full-time Contract Term: Permanent · Application Close: 06/05/2024 Midnight Date of Interviews: . · TMS (inclusive of outer fringe allowance) · Required ...
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Senior director of technology
Found in: Jooble UK O C2 - 4 days ago
Circle Square London, United KingdomOur client is a Private Equity Investment firm based in London, who are dedicated to investments in AI, Web3, and related technologies. They are now looking for a Director of private wealth relations to join their team. · This is a senior role, working directly with and supporti ...