Eghe Osifo

Are you looking for a seasoned social media and digital marketing expert to help take your company's online presence to the next level? Look no further!

With over 10 years of experience in the field, I bring a wealth of knowledge and passion to the table. My expertise lies in developing data-driven content, engagement, and influencer marketing strategies that tap into online culture and drive real business results.

I'm a pro at building and strengthening brand connections with passionate consumers and online communities across a variety of social media platforms, including Instagram, Twitter, TikTok, Facebook, LinkedIn, YouTube, and Snapchat. I also love mentoring emerging industry talent to help develop the next generation of leaders.

Throughout my career, I've successfully implemented channel and content strategies, executed paid and earned influencer marketing campaigns, managed real-time engagement, overseen social customer experiences, performed community management, conducted social listening, and implemented strategic digital media partnerships. I've even played a key role in brand and product launches and leading global social media campaigns.

My experience spans a variety of industries, from education and recruitment to automotive, retail, entertainment, construction, television & film, and tech. I pride myself on my diverse skill set, which enables me to adapt and thrive in any sector.

When I'm not helping companies achieve their social media marketing goals, you'll find me hiking through the English countryside or watching musicals in the West End.

If you're interested in taking your social media marketing efforts to the next level, let's connect and discuss how I can help. I'm excited to contribute my expertise to companies worldwide!

CoachHub - The digital coaching platform – Senior Global Social Media Marketing Manager ( Apr 2022 – Present) - London, England, United Kingdom

CoachHub is the leading global talent development platform that enables organizations to create a personalized, measurable, and scalable coaching program for the entire workforce, regardless of department and seniority level. 

• Oversaw all social media processes at CoachHub, including content creation, copywriting, and layout, ensuring consistency and alignment with the global brand.
• Developed and executed a comprehensive social media content calendar, resulting in a 50% increase in content engagement, a 30% growth in social media followers, and a 20% improvement in click-through rates.
• Leveraged storytelling techniques and interactive content formats to create an immersive brand experience and foster deeper connections with the target audience.
• Implemented an employee advocacy program, resulting in a 60% increase in employee-generated posts, fostering brand loyalty and driving organic brand advocacy.
• Implemented a social listening and sentiment analysis program using Brandwatch/Falcon.io to monitor brand mentions and customer sentiment across social media channels, leading to a 25% increase in positive sentiment among online conversations.
• Developed a robust social media analytics framework, utilizing key performance indicators (KPIs) to measure the effectiveness of campaigns and inform strategic decision-making
• Led the crisis management team, successfully mitigating and resolving multiple crisis situations while maintaining brand integrity and minimizing negative impact
• Overall, improved how audiences interacted with and experienced the CoachHub brand across all social channels and devices by 30% while creating personalized, measurable, and scalable global social campaigns to promote our coaching programs. 

UNIVERSITY OF HERTFORDSHIRE  -  Sept 2010 – June 2012

BSC Honours Computer Science in Information Technology (2:1)