Emma Fox

Experienced Associate General Counsel with a proven track record in providing strategic legal advice and managing complex legal matters. Skilled in intellectual property, regulatory compliance and counselling on integrity practices. Strong leadership and communication abilities, adept at collaborating with cross-functional teams to shape strategy. Committed to driving organisational success and operational efficiency through creative legal strategies and pragmatic risk management.

ASSOCIATE GENERAL COUNSEL, INTEGRITY LEGAL, 08/2019 - 09/2023 Meta

Policy launches: supported launch of a new ads policy for hemp, unlocking

>$100m in revenue for ingestible hemp and reducing business friction for existing non-ingestible hemp advertisers; advised Operations on development of operating protocols to protect user safety by ensuring high enforcement precision during human and automated review (metrics showed a 9% enforcement precision following launch, unblocking >$25M in additional revenue); advised Business Product Marketing on external comms and go-to-market strategy; supported Comms with escalations from external stakeholders.

Consumer safety reporting channels: managed two global notice-and-takedown channels with >200 consumer protection regulators onboarded, maintaining a 70%; provided legal assessments on >2,000 EMEA take-down requests; developed onboarding eligibility matrix to ensure consistency in decisions; regularly addressed concerns of onboarded regulators in respect of suspected unlawful content and enforcement queries; led efforts to proactively reduce scam ads, resulting in formal recognition of the strong collaboration from APAC regulators and awards for the business.

Advertising approval program: managed a global approval program and onboarding workflow for gambling advertisers, which ensured legal compliance across 233 territories and preserved >$3BN in sustainable revenue; led a significant overhaul of the workflow which reduced legal, regulatory and integrity risks, and improved turnaround time for applications by 81%; established a new process for adding/removing gaming types which mitigated legal risk, generated >$50m annual revenue and increased operational efficiency; developed offboarding protocol to minimise legal exposure in the event of adverse regulatory developments; drafted clickwrap agreement to further reduce potential legal liability.

Product launches: advised product teams on new product launches aimed at improving user safety and increasing transparency for advertisers, including development of an ad rejection tool which resulted in 8% reduction in policy- violating dating and gambling ads.

Regulatory engagements: led negotiations with Spanish regulator in respect of proposed gambling legislation, successfully overturning a full prohibition of gambling advertising across all media and protecting $15M in revenue; supported Public Policy in meetings with advertising regulators, preventing increased regulation by highlighting Meta's existing targeting and enforcement measures; advised internal stakeholders on the legal considerations and benefits of becoming a member of various self-regulatory organisations and drafted side letters to reduce risk; prepared colleagues for US Senate hearings in relation to advertising.

University of Oxford, Oxford, 2016 Postgraduate Diploma: Intellectual Property

Nottingham Law School, Nottingham, 2010 Legal Practice Course : Law - Distinction

University of Nottingham, 2009  Bachelor of Laws - LLB: Law 2:1