Emma Keelan

Dynamic marketing executive with a successful history in content creation, social media management, and event coordination. Proven expertise in exceeding sales targets, optimising retail operations, and fostering brand loyalty. Strong analytical and organisational skills with a focus on driving strategic marketing initiatives. Seeking opportunities to contribute in marketing strategy, event planning, and leadership skills to drive business growth.

MARIJA IVA Jewelry                                                                                                                                                                                                                            (New York City, NY)
Marketing Executive                                                                                                                                                         March 2022 - December 2023

• Developed engaging content for customer focused social media, including design and scheduling.
• Crafted copy for diverse marketing materials and reports on consumer behaviour data.
• Organized successful promotional events, managing all  logistics and online promotion.
• Maintained relationships with media vendors and publishers for collaborative activities.
• Collaborated with management on budget preparation and expense monitoring.

Pandora                                                                                                                                                                                                                           (Galway, IRE)
Store Supervisor,                                                                                                                                                                     June 2018 - February 2022

• Achieved and exceeded personal and team sales targets through effective leadership.
• Conducted shop floor coaching sessions to assist sales assistants in meeting KPIs.
• Led visual merchandising programs for collection launches, enhancing product displays.
• Contributed to margin and revenue growth by setting and achieving stretch goals.
• Ensured optimal product display to maximize sales opportunities.
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National University of Ireland                                                                                                                                                                                                      (Galway, IRE)
Marketing Intern                                                                                                                                                                  June 2019 - December 2019

• Provided key administrative support to the Innovation Operations Manager and team.
• Organized seamless internal and external presentations and conferences.
• Liaised with venues to ensure the smooth running of Innovation Conferences.
• Supported the Innovation Social Media team in daily tasks.
• Developed marketing plans and brochures for start-up fundraising events and tradeshows.
• Improved website user experience through spotlight interviews with start-up CEOs.

University of Galway                                                                                                                                                                                                  (Galway, IRE)
BSc Commerce – Global Experience (Specialisation - Marketing)                                               May 2021