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Emma Moore

Emma Moore

Axminster, East Devon District, Devon

Social

About Emma Moore:

Experienced Marketing Manager with a specialism in strategy planning and implementation, account management, SEO and design. 

Experience

Key Attributes and Skills

  • Excellent writing and communication skills
  • Works well under pressure and flexible in my approach to meet tight deadlines
  • Competent in researching marketplaces, creating and implementing digital marketing strategies 
  • Confident in analysing the effectiveness of digital campaigns and how to match strategies to goals
  • Organising strategies and goals for my team as well as managing client expectations at all times
  • Building rapport with staff and customers alike, spotting new opportunities, reporting and presenting to customers with a view to increase their investment in their marketing 
  • Experienced in the use of Google products and software including:
    - Google Ads including keyword research, campaign creation, bid strategy and campaign measurement
    - Google Analytics including account set up, data extraction, reporting and conversion
  • Google My Business including listing creation, verification and management
  • Google search console and tag manager 
  • AWR Cloud for keyword measurement – creation, set up, reporting, automation, competitor analysis
  • Social media marketing including creation, management and ad creation across various platforms including Facebook, Instagram, Pinterest and LinkedIn
  • Experience of managing SEO/PPC budgets 
  • Content creation for various platforms- web copy, case studies, social media, PPC adverts, landing pages, photography and videos
  • Vast experience of WordPress- including design and building, WooCommerce, plugin selection and configuration and the use of page builders  
  • Experience of creating and sending newsletter / email shots using mail software including MailPoet and MailChimp
  • Monitoring and reporting including AB testing, implementation and analysis of VOIP telephone numbers, Analytics, AWR Cloud, HotJar page tracking software, ResponseTap (Infinity)
  • Competent in using Adobe Products including Dreamweaver, Illustrator, Photoshop and InDesign
  • SEO experience including SEO tools, writing for search engine optimisation, able to spot technical SEO issues and interpret HTML
  • Excellent problem solving and troubleshooting skills
  • Self-motivated and confident in people management; a strong team player 
  • Confident in liaising with a variety of people from all walks of life, abilities and status

Education

  • 2021- Current: Level 5 Social Media Marketing Course Online at QLS via Lead Academy (NB: This course is self-funded and being completed in my own time)
  • 2021 – Google Analytics Certification
  • 2013 - IT User Skills - Level 3 Diploma via EDI
  • 2012 – Intermediate Level in IT Application Specialist via Alliance Sector Skills Council
  • 2012 - IT User Skills - Level 2 Diploma via EDI

A Levels

German - B
Photography – C

Psychology – C

AS Levels


Art and Design Photography – B
Psychology - B

Business Studies - C

GCSEs

English Literature – A
English – B 
Mathematics – B

Science Double Award – AA

German – A*
Geography – A

Art and Design – A
Food Technology – A

Citizenship Studies - B
ICT – B
Religious Studies - C

 

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