Emma Moore

Experienced Marketing Manager with a specialism in strategy planning and implementation, account management, SEO and design. 

Key Attributes and Skills

• Excellent writing and communication skills
• Works well under pressure and flexible in my approach to meet tight deadlines
• Competent in researching marketplaces, creating and implementing digital marketing strategies 
• Confident in analysing the effectiveness of digital campaigns and how to match strategies to goals
• Organising strategies and goals for my team as well as managing client expectations at all times
• Building rapport with staff and customers alike, spotting new opportunities, reporting and presenting to customers with a view to increase their investment in their marketing 
• Experienced in the use of Google products and software including:
  - Google Ads including keyword research, campaign creation, bid strategy and campaign measurement
  - Google Analytics including account set up, data extraction, reporting and conversion
• Google My Business including listing creation, verification and management
• Google search console and tag manager 
• AWR Cloud for keyword measurement – creation, set up, reporting, automation, competitor analysis
• Social media marketing including creation, management and ad creation across various platforms including Facebook, Instagram, Pinterest and LinkedIn
• Experience of managing SEO/PPC budgets 
• Content creation for various platforms- web copy, case studies, social media, PPC adverts, landing pages, photography and videos
• Vast experience of WordPress- including design and building, WooCommerce, plugin selection and configuration and the use of page builders  
• Experience of creating and sending newsletter / email shots using mail software including MailPoet and MailChimp
• Monitoring and reporting including AB testing, implementation and analysis of VOIP telephone numbers, Analytics, AWR Cloud, HotJar page tracking software, ResponseTap (Infinity)
• Competent in using Adobe Products including Dreamweaver, Illustrator, Photoshop and InDesign
• SEO experience including SEO tools, writing for search engine optimisation, able to spot technical SEO issues and interpret HTML
• Excellent problem solving and troubleshooting skills
• Self-motivated and confident in people management; a strong team player 
• Confident in liaising with a variety of people from all walks of life, abilities and status

• 2021- Current: Level 5 Social Media Marketing Course Online at QLS via Lead Academy (NB: This course is self-funded and being completed in my own time)
• 2021 – Google Analytics Certification
• 2013 - IT User Skills - Level 3 Diploma via EDI
• 2012 – Intermediate Level in IT Application Specialist via Alliance Sector Skills Council
• 2012 - IT User Skills - Level 2 Diploma via EDI