Ericka Clift

I am a results-driven retail and brand leader with over 15 years’ experience in fashion retail, branch merchandising, and multi-site operations across the UK’s most iconic high-street and flagship locations, including Oxford Street, Westfield, Debenhams, and House of Fraser.

In my most recent role as Commercial Brand Manager for Nova of London, I spearheaded the launch and expansion of in-house brands across 40–80 concessions nationwide, consistently delivering £1M+ in quarterly sales, improving stock efficiency by 25%, and increasing sell-through by 30%. I am highly skilled in branch merchandising, stock allocation, and data-driven decision making, with expertise in EPOS/RMS systems, retail analytics, and visual merchandising.

I thrive in fast-paced, high-turnover environments, where I combine a hands-on leadership style with strong analytical skills to exceed KPIs and drive customer engagement. Experienced in leading and developing large teams, I am passionate about building talent, delivering exceptional customer experiences, and adapting retail strategies to shifting market demands.

Fluent in English and Spanish, with advanced Portuguese and functional Mandarin, I bring a global perspective, commercial acumen, and cultural agility to every role.

I am a results-driven retail and brand leader with over 15 years’ experience in fashion retail, branch merchandising, and multi-site operations across the UK’s most iconic high-street and flagship locations, including Oxford Street, Westfield, Debenhams, and House of Fraser. Skilled in branch merchandising, stock optimisation, and team leadership, I have a proven record of exceeding sales targets and driving customer engagement in fast-paced retail environments.

In my most recent role as Commercial Brand Manager at Nova of London (2014–2025), I spearheaded the growth of in-house brands Blue Vanilla and Pink Vanilla across 40–80 concessions nationwide. I consistently delivered £1M+ quarterly sales, improved stock efficiency by 25%, and increased sell-through by 30%. My work involved overseeing branch-level stock allocation, data-driven merchandising, visual presentation, and leading high-performing teams across major retailers such as New Look and Debenhams.

Previously, as Commercial Area Manager with Hallett Retail (2009–2013), I managed 15+ concessions across London, driving sales and brand visibility for multiple fashion labels in high-footfall flagship locations such as Oxford Street and Westfield. I progressed from Sales Assistant to Multi-Site Manager, developing strong expertise in visual merchandising, retail reporting, and staff training.

I began my career as an entrepreneur in Peru (2001–2004), managing my own hospitality venture, where I developed core business skills in operations, finance, and customer service — a foundation that continues to shape my commercial mindset today.

🌍 Fluent in English and Spanish, with advanced Portuguese and functional Mandarin, I bring a global perspective, cultural agility, and commercial insight to every role.

BSc Business and Management – Open University, 2010–2013

Theology and Leadership Certificate – CCL Theology College, 2008–2012

Diploma in English and Literature – Trinity College London, 2004–2007

Additional studies include Industrial Engineering (National University of Trujillo, Peru) and IT Programming, providing a strong analytical and technical foundation.