Farai Machekanyanga

A Business Management graduate with a strong background in payroll and administration. Along with having over five years of industry experience, I also bring a solid foundation in effective marketing strategies and sound business principles. Overall, bringing a unique combination of business acumen, marketing expertise, and collaborative spirit to any organisation. Eager to contribute my skills and experience to a dynamic and forward-thinking company where I can play a pivotal role in driving collective success and achieving ambitious goals.

Marketing and Events Administrator | Alliance Automotive Group FEB 2023 – PRESENT

●  Monitoring the Marketing inbox daily and picking up sales requests where relevant.

●  Quarterly audit of company websites.

●  Creating weekly and monthly newsletters for customers.

●  Supporting all aspects of the Marketing team, such as monitoring member forums and

providing responses internally and externally.

●  Administrating Employee Engagement initiatives and the staff uniform portal.

●  Providing Supplier media bookings and conducting sponsorship administration.

Communications and Branding Intern | Schaeffler (UK) Ltd

JAN 2022 – FEB 2023

●  Wrote and edited articles, press releases, and publications for external audiences.

●  Researched and organised content for the weekly newsletter for key stakeholders within

Schaeffler UK.

●  Revamped the Schaeffler (UK) website using a data-led strategy I constructed, which

helped highlight the website's strengths and weaknesses.

●  Implemented a content planner using excel to schedule and select content to write to drive

traffic to the website. In addition, I wrote and edited LinkedIn posts for Schaeffler

ambassadors to promote content on our site.

●  Made an SEO planner after researching via Google analytics and search console on

keywords from various categories where key search terms ranked low.

●  Liaised with merchandise suppliers to order various Schaeffler-branded merchandise. To distribute to our key customer's events and charities to help reinstate brand image.

●  One of my notable achievements was proposing a blog article that showcased Schaeffler's commitment to promoting diversity in engineering. This article was published on Schaeffler's blog as an interview I conducted with a female student who received sponsorship from Schaeffler to study at NMITE University.

Administration/ Payroll Assistant | ParkSec

JAN 2015 – JAN 2022

●  Organised and confidentially maintained files and databases—managed communication

through emails and phone calls with various clients and employees.

●  Maintaining payroll information by collating, calculating, and entering data. Updating

payroll records by entering any employee information or benefits changes, such as job title

changes and non-taxable wages.

●  Prepared and distributed invoices and issued credit notes when requested by clients.

●  Successfully led the administration department during our busiest Christmas period in

2021 by recruiting temporary office staff, training and allocating them their duties.

Digital Marketing Intern | One6One Clo

FEB 2021 – MAY 2021

●  Formulated various social media content ideas, including short videos, infographics and

product images.

●  Conducted social media audit to understand better the brand's online presence and chosen

customer segments to help align future social media content with potential customer's

goals and personalities.

●  In my short time at One6One, l developed my writing skills as an in-house assistant blogger,

where l wrote about product launches and conducted interviews with the company director.

Strategic Marketing Management - Aston University JAN 2020 – DEC 2022
Post Graduate Certificate - Pass

Business Management - University of Worcester SEPT 2017 – OCT 2020 

2:2 Lower Second-Class Honours