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Felicity Phillips

Felicity Phillips

Freelance Social Media & Marketing Services

Marketing / Advertising / Public Relations

Bournemouth, Bournemouth

Social

Services offered

I’m a creative and results-driven content and social media specialist with a passion for helping brands grow, connect, and thrive online.

With over 15 years of experience across marketing, media, and brand development, I bring a dynamic blend of strategy and storytelling to every project. Whether it’s crafting eye-catching visuals, managing full-scale social media accounts, or developing campaign content that speaks directly to your audience—I’m here to help brands shine.

I specialise in:

Content Creation & Digital Design From social graphics and video clips to branded visuals and web assets—designed to engage and convert.

Social Media Management End-to-end service across platforms like Instagram, LinkedIn, Facebook & X (Twitter)—including scheduling, audience building, and paid campaigns.

Strategic Brand Messaging Clear, compelling copy for websites, email campaigns, newsletters, and more—aligned with your brand voice and goals.

Email Marketing Full-service support from strategy to design—building campaigns that drive clicks, engagement, and customer loyalty.

Brand messaging
Content creation
Email marketing
Social media management
Digital design
Approximate rate: £ 25 per hour

Experience

Digital Marketing & Social Media Specialist

Experienced in managing and scaling social media strategies across B2B and eCommerce sectors, with a strong focus on ROI, engagement, and audience growth.

Developed and executed targeted content strategies across platforms including LinkedIn, Instagram, and Facebook—tailored for both professional audiences and consumer brands.

Led account growth initiatives by using performance analytics and A/B testing to optimise content, ad spend, and posting schedules.

Designed and managed email marketing campaigns from concept to automation—achieving strong open rates, click-throughs, and measurable conversions.

Successfully aligned social media efforts with broader commercial goals, supporting lead generation, brand visibility, and sales funnel efficiency.

Results include increased engagement, follower growth, and tangible revenue uplift through strategic social media planning and email marketing execution.

Education

I hold a degree equivalent in Business Management, equipping me with a strong foundation in strategic planning, commercial insight, and client engagement—skills I’ve applied throughout my media sales and marketing career.

With a background in publishing, I’ve developed expertise in editorial planning, storytelling, and audience-first content—all of which underpin my approach to digital marketing and brand communications.

Since 2011, I’ve worked as a fully independent freelancer across diverse sectors, providing social media management, content creation, and campaign design for both B2B and eCommerce brands.

My professional development includes hands-on experience and specialised online certifications in:

Social Media Marketing (including Meta Blueprint & LinkedIn for Business)

Content Strategy and Creation (from HubSpot Academy & Skillshare)

Email Marketing (Mailchimp Foundations, Marketing Automation Essentials, Infusionsoft, Brevo, Zoho Campaigns)

Design Tools (Canva Pro, Adobe Express, and brand visual workshops)

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