Fiona Yates

• Expert in multi-discipline marketing, seamlessly integrating various strategies and tactics to drive comprehensive brand growth and customer engagement.
• Proven track record in developing and implementing effective business and marketing strategies, aligning them with overarching company goals to achieve exceptional results.
• Seasoned in brand marketing, adept at crafting compelling brand stories and leveraging unique selling propositions to position brands for success in competitive markets.
• Expert in conceiving and executing big and impactful campaigns that captivate audiences and yield significant returns on investment.
• Skilled in PR and communications, capable of building strong brand reputations and managing crisis situations with finesse.
• Strategic thinker with a deep understanding of digital marketing, utilizing data-driven insights to create and execute successful online campaigns.
• Proficient in harnessing the power of social media platforms to increase brand awareness, engagement, and customer loyalty.
• Experienced in CRM and technology development, implementing systems and tools.
• Advanced in utilizing big and silent data analytics to derive actionable insights, optimizing marketing strategies and customer targeting.
• Knowledgeable in behavioral data science, utilizing consumer behavior analysis to inform marketing decisions and drive successful campaigns.
• Skilled in navigating government relations, adept at advocating for business interests and building positive relationships with relevant authorities.

Grammar School to A'Level 

Special Research Project Oxford University 

University of Life