Francesca Daly

I am a graduate from Heriot Watt University with a degree in textiles, and I am well-educated in the field. My education has provided me with a strong foundation in textiles and related subjects, equipping me with the knowledge and skills necessary for a successful career. I am truly passionate about my work, particularly in the realm of visual merchandising, where I can apply my creative abilities and academic background to create engaging and visually appealing displays that captivate customers and drive sales.

In my role as a Visual Merchandiser at Paper Kisses, I have consistently demonstrated a flair for creating captivating in-store displays that not only showcase the brand's products but also enhance the overall shopping experience for customers. Leveraging my creativity and a keen understanding of design principles, I have successfully crafted visually appealing setups that align with Paper Kisses' aesthetic and effectively draw attention to key merchandise. Simultaneously, my role extends beyond visual merchandising, as I actively contribute to the sales team as a kind and skilled Sales Assistant. Employing effective sales techniques, I engage customers with genuine enthusiasm, offering personalized assistance and product knowledge. My dedication to providing excellent customer service is reflected in my consistent ability to meet and exceed sales targets, underscoring my commitment to driving both the visual and financial success of the store.

I hold a Bachelor's degree in Textiles from Heriot Watt University, Scottish Borders, where I specialized in print design. Throughout my academic journey, I focused on creating vibrant and unconventional designs that showcased my penchant for incorporating bold colors and whimsical elements. My commitment to meeting project briefs ensured that my designs not only stood out for their creativity but also consistently met the requirements outlined. Additionally, I further honed my skills with a Higher National Diploma (HND) in Display Design from City of Glasgow College, specializing in Visual Merchandising. This program provided me with a comprehensive understanding of the principles of visual display and merchandising, complementing my textiles background. Alongside my traditional design skills, I have a robust digital foundation, particularly in Adobe software, which allows me to seamlessly integrate technology into my creative process. This diverse educational background equips me with a unique blend of artistic flair, technical proficiency, and a strong foundation in visual communication.