About Gain Haughey:
Over thirty years within the events industry. Primarily client focused but also designing events and audience/consumer engagement solutions.
Running and mentoring creative and delivery teams/departments and companies.
Experience
Overarching career path
Commercial Approach
- Develop strong trustworthy commercial relationships with clients and in turn secure ongoing business. I am the company champion and client owner, understanding their brand and culture. To inspire, consult and partner them with their objectives and to be the ‘go to’ person for any concerns.
- Always scanning the commercial landscape and seeking out new business opportunities; proven record of winning new business, winning back dormant accounts and retaining & growing existing business.
- Strong at project scoping, pre-qualifying briefs and assessing the value. [Brief x expectation – Input x Time = Value]
- Effective at liaising and consulting at board level and with government ministers and VIP’s.
- Strategic planning of account plans and company / department direction.
- Proficient in strategizing and documenting Customer Relationship Management (CRM) using Salesforce.
- Financial accountability – responsibility for business &/or project profit & loss. Project budgets £5k - £1m+
- Natural leader yet proficient team player able to motivate and mentor others.
- Line management of fulltime employees and large teams of contract & freelance staff.
- Excellent supplier/contractor negotiation skills. Achieving best prices without compromising quality or service and ensuring a mutual ‘win win’ agreement.
- Project / client focused - achieve best return on investment for client and business.
- Ability to problem solve, keep cool while ‘fire fighting’ and devise practical effective solutions under pressure.
Creativity
- Creative thinker, with a ‘hands on’ approach to marketing and digital campaigns, live productions, video & multimedia solutions. Integrating different creative disciplines to forge unique solutions.
- Proven record of designing, conceptualise and art directing short to long term projects.
- Create engaging content in-line with clients objectives and target audience.
- Projects for experiential & exhibition projects, brand activations, digital solutions, video & multimedia, live events, promotional and marketing, POS.
- Apply the creative direction to projects and plant the ‘creative seed’ with my team. Drive ‘brain storming’ sessions.
- Hands on ability with Illustrator, Photoshop, After Effects, Sketchup, WordPress, and other creative software. A solid understanding of online solutions, social media, 3D, VR, AR & XR.
- Brand champion, with a solid understanding of its importance and compliancy.
Production
- Receive and interpret client’s brief, research into the feasibility for the planned production.
- Project planning for integrated solutions, live, video, digital, design and print projects.
- Team direction and management – control internal staff and freelance / contract personnel.
- Drive internal teams and staff while keeping control of feasibility, logistics, finances and forecasting outcome.
- Prepared pitch documentation and visuals and present ideas for the suggested solution.
- Advise clients and internal teams on technical requirements.
- Ensure quality, safety, consistency and compliancy of project.
- Provide consultancy & manage development for digital communication, identify user demographics, suitable platform, user experience, integration with social media, SEO, management of paid promotion (PPC & CPC).
Education
Managing Director
- Lead, mentor and managing a team of Account Managers and Project Managers, delivering high end & luxury private and corporate events and consumer activations
- Inspire and assist with designing and pitching projects
- Conceptualise commercial strategy and implement
- Design and implement change management
- Improve, deploy and maintain efficient working practices
- Ensure team are delivering first class and profitable projects
- Financial oversight & advice of P&L (CEO has overall visibility and control)
- Run the business in collaboration with group companies
- Collaborate and consult with group CEO and business owner
- Strategise and assist with new business development
Professionals who compete with Gain
Professionals in the same Marketing / Advertising / Public Relations sector as Gain Haughey
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