Georgia Keech

Passionate about all things digital marketing, I am skilled in content strategy and design, print and social marketing as well as communications and PR. Recently graduated from the University Bristol with a degree in English Literature, I have worked for leading beauty and fashion retailers and am currently working within the financial services industry.

I have experience in both B2B and B2C marketing. Whilst working at Blacktower Financial Management Group, I have developed my skills in digital marketing, social channel management, content creation and strategy, and communications and business development. Due to my current team being fairly small, I am incredibly adaptable, learn quickly and am used to working across multiple projects simultaneously. I am also familiar with the strict regulatory and compliance standards in the financial services industry, and how this impacts content creation. My contribution to the team at Blacktower was recognised with a promotion from Junior Content Executive to Content Strategist within 6 months of my being at the company, during which I time I contributed to an industry award win for Excellence in Marketing, an increase in conversions via social channels and a growth in our LinkedIn Community by 67%. Since our Head of Marketing left in Spring, I have been managing the marketing department, which serves all 22 locations globally, serving as the final point of sign-off for content and liaising with the Group Managing Director and Executive Board on group marketing strategy and internal and external communications. I have also managed and reviewed the performance of our external agency who support us with SEO, PPC and PR.
 

I am an excellent copywriter with experience in writing blogs, press releases, caption copy and communications, a skill which was developed during my time at the University of Bristol studying English Literature. I am very comfortable with representing large international companies such as Starbucks and Boots No7 through written communication channels and ensuring that tone of voice and style is reflective of the brand I am writing for. I am very adept at proofreading, as I edited material used in marketing campaigns and training during my time at OgilvyOne DNX and BP. This required acute attention to detail and the ability to omit or adjust jargon where needed in order to make the proposals more accessible. Balancing my time between my role at Blacktower and my studies at University gave me excellent time management and task prioritisation skills and has also allowed me to become extremely proficient at changing quickly between tasks and writing styles. 

BA Degree in English Literature from the University of Bristol