haixia zhu

I’m a creative and multi-faceted designer and marketer with a passion for design, tech and data. I have a strong background in UX design and have good experience in social media marketing, digital design, content planning, UX design and testing and video editing. Being an UX creative I understand the importance of using data to inform my decisions and putting customers at the centre of design and marketing choices. I am passionate about creating digital design solutions that help customers buy products they want, or need and make the process as intuitive as possible.

Designer and Social Media Manager - Nicholson’ Pub

May 2022 - Present

Manage both Facebook and Instagram which involves monthly content planning, asset creation (photography, videography, digital design), copywriting, customer engagement and social listening. Through my work for the past year and I have been able to grow the brand on instagram from around 200 to 500+ followers organically.

Key Responsibilities

• Planned, managed monthly content schedules that were fluid and adaptable, taking into consideration holidays, special events, deals and current trends 
• Pitched new ideas and marketing campaigns to stakeholders
• Shared monthly growth, engagement and trends data to shareholders
• Created high quality photos, videos and designs that were in line with current trends and promoted brand products
• Wrote engaging copy that promoted and informed customers on brand products, offers and events
• Reviewed monthly analytics, looking into growth and engagement of posts and reels
• Engaged in social listening activities to keep up to date on trends and viral posts
• Reviewed competitor marketing campaigns on a regular basis 
• Took part in customer engagement, answering queries and promoting brands further through positive replies, likes and reposts

Key Achievements

• Grown the brand by at least 150% increasing the total follower count to around 500+ followers
• Spearheaded new ideas for content and marketing campaigns by producing video and photography content that was more in line with the target audience and increased customer engagement
• Utilised trending local events to create strong engagement and promotion of the brand, for example the 2023 Pride Parade
• Trained myself on utilising new tools like Chat GPT to create high-quality and engaging copywriting content that has increased my workload efficiency 
   

Digital Designer (remote) - Colour Code Personality

Feb 2023 - Present

Sole digital designer at a start-up, helping design and launch a mobile application that will help customers explore their personalities in relation to colour theory.

Key Responsibilities

• Lead end-to-end app design as the sole UX/UI designer, conceptualising app features and working with developers to deliver a well-polished and user-friendly experience
• Conduct in-depth research on target users, mapping user journeys and defining key use flows, translating insights into Figma wireframes and prototypes
• Engage in regular team and stakeholder meetings, ensuring streamlined product delivery
• Conduct usability tests and use the data collected to make further iterations to the prototype
  Work effectively in a cross-functional team

Key Achievements

• Came up with multiple design solutions that have saved the start-up money and time
• Pushed the project through to the final stages of development with the app being almost ready to launch
• Used AI tools such as Midjourney and Chat GPT to facilitate the design process allowing for significant time savings
• Spearheaded the development of brand identity and user interfaces, building a comprehensive UI Kit for seamless design consistency

Video Director and Editor - Freelance

May 2020 - Jul 2020

Managed the creation of corporate promotional videos showcasing company values and history
Wrote simple and engaging scripts according to the clients’ brief
Collaborated with videographers and a video production team
Advised on visual direction

Design Intern - Desay SV Automotive, China

Mar 2019 - Jun 2019

Conducted independent research to discover product opportunities
Attended weekly workshops to uncover insights and generate concepts
Presented potential design opportunities to the stakeholders
Shadowed and assisted a senior designer with design projects, graphic design and usability tests
 

University of Edinburgh, Design Informatics, MA   2020 - 2021

Hunan University, Industrial Design, BE.                   2015 - 2019