Heather Tate

First Class Marketing BA (Hons) graduate from the University of Strathclyde with a strong interest in the fashion, creative and luxury industries. I’m a creative, detail-oriented individual with a passion for consumer trends, sales, visual aesthetics, and building engaging brand experiences.

Marketing graduate with a First-Class degree and experience across branding agencies, luxury retail, and digital content support. Currently working as an Account Executive, supporting campaign delivery, content coordination, and client communications for global brands. Highly organised, detail-oriented, and commercially aware, with a strong interest in fashion, beauty, lifestyle, and digital brand building. Known for a proactive mindset, strong communication skills, and the ability to adapt quickly in fast-paced, collaborative environments.

I hold a First-Class BA (Hons) in Marketing from the University of Strathclyde. My studies focused on consumer behaviour, brand management, and integrated communications strategy, with a strong emphasis on how cultural and market trends influence consumer decision-making. My degree culminated in a First-Class dissertation exploring how fashion micro-trends shape consumer identity. I was also awarded the Head of Department Prize for achieving the highest final-year average alongside the Marketing Society prize for the top marks in brand management.

Alongside my degree, I have completed a range of industry-relevant certifications to deepen my understanding of luxury, fashion, PR & marketing. These include Inside LVMH (Creation & Branding, Retail, and Customer Behaviour), GIA Diamond Essentials, HubSpot Digital Marketing, and FutureLearn’s Understanding Fashion: From Business to Culture. These courses have strengthened my commercial awareness and reinforced my interest in fashion, beauty, and lifestyle-led brands.