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Imogen Clarke-Cox

Imogen Clarke-Cox

YouTube and Social Media Enthusiast

Arts / Entertainment / Publishing

Aldridge, Walsall

Social

About Imogen Clarke-Cox:

  • Previous experience working within AVOD (Advertising Video on Demand) team at NBCUniversal to manage a portfolio of YouTube channels including House M.D., Suits & Universal Pictures All-Access
  • Previous experience maintaining effective communication with stakeholders to align account management objectives and exceed expectations
  • Developed a #shorts strategy that led to an increase of 159k subscribers in 3 months on the House M.D. YouTube channel, which in turn had a domino effect on colleagues who used the strategy for their own channels - this strategy also helped House M.D. reach over 1 million subscribers
  • Previous experience producing content based on current channel data from analytics
  • Previous experience creating VOD thumbnails and channel graphics using Photoshop
  • Previous experience writing and editing metadata and copy for videos and channels
  • Previous experience strategically optimising titles, descriptions, and keywords to maximise visibility and performance with a focus on SEO
  • Provided focused mentorship to an intern on the Universal Pictures All-Access account, ensuring their skill development and seamless integration into the organisation

Experience

  • Previous experience working within AVOD (Advertising Video on Demand) team at NBCUniversal to manage a portfolio of YouTube channels including House M.D., Suits & Universal Pictures All-Access
  • Previous experience maintaining effective communication with stakeholders to align account management objectives and exceed expectations
  • Developed a #shorts strategy that led to an increase of 159k subscribers in 3 months on the House M.D. YouTube channel, which in turn had a domino effect on colleagues who used the strategy for their own channels - this strategy also helped House M.D. reach over 1 million subscribers
  • Previous experience producing content based on current channel data from analytics
  • Previous experience creating VOD thumbnails and channel graphics using Photoshop
  • Previous experience writing and editing metadata and copy for videos and channels
  • Previous experience strategically optimising titles, descriptions, and keywords to maximise visibility and performance with a focus on SEO
  • Provided focused mentorship to an intern on the Universal Pictures All-Access account, ensuring their skill development and seamless integration into the organisation

Education

B.A. Media Communications

Grade: 1st Class Honours

University of the Arts London

London, UK (2018-2021)

  • I achieved an A+ on my practical dissertation titled, 'Social media and body image: An autoethnography approach on the effects of Instagram presence on self impression'
  • Course units included; Professional Industry Practice, Digital Media, Promotional Media Communications, and Mapping Social Media

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