Inessa Melnikova

Experienced in leading strategic branding across international markets

 Collaborative communicator experienced in developing consumer brands with multidisciplinary team

Growth focused and outcomes driven leading optimisation of marketing strategy

Fluent in English, Russian, and Italian with competency in French

An extremely passionate, motivated & commercially minded Marketeer with extensive experience in FMCG  across wine & spirits, coffee and baby food categories. Respected for a “make it happen” approach managing complex projects through to completion. Highly regarded for my  ability to work under pressure against tight deadlines & successful delivery of projects through to completion. Key strengths include the ability to communicate with all types of people, engaging key stakeholders, creating cross functional teams to innovatively solve problems. Often called a True Brand Ambassador “living & breathing” the brands worked on. A proven track record of success gained over a number of areas ranging from new Brand Launches, Brand Go-To market strategies, Global Brand Innovation, Consumer Brand Experiences to Traditional Brand Management, Trade Marketing and Digital.

Master's Degree in Economics and Finance